URL Optimization for SEO
Search Engine Optimization (SEO) and digital marketing experts are well aware of the innumerable value of URLs for online business omnipresence. It’s high time that the irrefutable role of URLs should also be understood by experts as well as laymen for the greater information channelization. For the novice searchers, any URL would just be the location of any specific page searched on a website. It is also important to understand its role beyond that predefined perspective.
For any SEO and or digital marketing expert though, a URL (Universal Resource Locator) holds much more information than mere any web page’s location on the Internet. For the SEO point of view though, it provides informative signals which are equally helpful for the search engines to evaluate the particular content, purpose and the target market of that web page in a wider arena.
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Webmasters are not from the herd of the ordinary takers of the digital platforms we witness beforehand. They gain expertise in multiple such things especially through the evaluation of Internet-assisted key platforms which ultimately boost the overall digital marketing strategies. Therefore, they should ensure for optimizing their URLs for the SEO purpose to avail maximum advantage. While writing URLs, they also need to use primary keywords naturally for the overall SEO benefits which ultimately prove helpful to attain the desired success.
URL Optimization: How to Optimize Your URLs?
Here we share a quick assessment to make the best of URL optimization. Our below mentioned 05 tips will definitely prove helpful for you to understand the key causal factors on each and every element which makes URL optimization one of the most worthwhile steps to follow. So, let’s explain to you how to optimize your URLs. If you are keen to improve the ranking of your web pages, then you should ensure that your URLs are being optimized for search engines for assured benefits sought.
1. Create readable URLs
Always ensure for the creation of the readable URLs for both search engines and also for human readers. Readable URLs help the search engines as well as human readers to know and learn your pages thus they remain abreast of the specific purpose of yours. Never ever use any auto-generated URL; instead, write yourself.
Example: if you are an online pizza store, you should write the dedicated page URL:
This way: http://yourdomain.com/hot-cheese-pizza
and Not this way: http://yourdomain.com/index.php?=9876838=t11=?o=598
2. Do not use capital letters
Do not use capital letters in the URLs. It can easily confuse the search engines and also the readers due to making it more difficult for them to understand. Write in the small letters instead and also separate each letter by using hyphens.
3. Keep the URLs shorter
Shorter URLs are considered SEO-Friendly URLs thus they should be preferred instead. According to Backlinko, “shorter URLs are inclined to rank better than the long URLs”. Whenever you write a post, modify the URL so that it has a few words. It will definitely ease the easy accessibility to fulfill the motive without any unforeseen antipathy.
4. Do not use ‘Stop’ words
There has been a long debate on whether to use the ‘stop’ words or not. Neil Patel advises in its negation that one shouldn’t use the ‘stop’ words which might turn your URL longer to turn it more complicated. Stop words such as a, an, or, but, etc., which are the ones whose list is long and hardly are they helpful for SEO purposes. There is an argumentative reason why not to use the ‘stop’ words. They are basically ignored by the search engines as they don’t carry any real weight as a ranking factor.
On the other hand though, if you find ‘stop’ words to make sense in any URL and are able to turn that readable too, then go ahead to include that to gain the overall benefits.
5. Avoid Keyword repetitions
Here’s one last little detail you need to keep in mind and never ever ignore that. Make sure that you don’t repeat the keywords or any words in any URL to literally force that to mar the purpose. Repetition is a complete waste of time, resources and energy and so do such practices damage the credibility factor as well. You must, therefore, remember that Google is not going to reward you for the repetitive use of such a keyword that already appears more than once. It is better to take the best possible precautionary measures to avoid any possible penalties.
Creating SEO Friendly URLs
Above mentioned 5 tips will definitely prove helpful for you to create SEO friendly URLs. They will also ensure easy ranking on the search engines. While structuring the URLs, you should keep in consideration the above-mentioned points to appease both search engines and human readers to avail maximum benefit from them.
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FREQUENTLY ASKED QUESTIONS (FAQS) ABOUT URL Optimization
Q. What does it Mean URL Optimization?
A. URL Optimization is a technique or a process under which we optimize the URL structure of a website or blog pages. The technique is vital in order to make the URLs more understandable by the search engine bots/crawlers and by the users.
Q. Do I Need to Make my URL SEO friendly?
A. Yes, SEO friendly URLs help your web pages achieve ranking on search engines. An SEO friendly URL is made by incorporating the primary keywords and thus making the pages easy to read for both search engines and users. Usually, SEO friendly URLs are shorter.
Q. How important is the URL for SEO?
A.URLs are one of the vital elements of SEO, which ensure the ranking of a page. You should keep the URLs as simple, relevant, compelling, and accurate as possible in order to let your users and search engine bots understand the pages.
Q. Do URLs Matter for SEO?
A. Yes, URLs do matter in SEO. If you read the URL structure carefully, you will find that a URL with primary keyword can improve your site’s search visibility. Using a keyword is a great idea, but on the other hand, you must understand the optimum keyword density to improve rankings.
Q. What is the Optimum Length of a URL?
A. The optimum URL length is 50 to 60 characters. On the other hand, shorter URLs are considered perfect for ranking purposes.
Q. Does URL Affect SEO?
A. Yes, the URL structure does matter in SEO. Apart from helping your web pages get ranking, it also lets search engine crawlers and bots, and users understand your page.
Q. What is the user-friendly URL?
A. A user-friendly URL is a URL, which is short and easy to remember. Such URLs help visitors remember web addresses and revisit your pages as and when required.