Tips to Rank Your Videos on YouTube

While you embark on your journey to rank your videos on YouTube, specific points need to be explained and understood. Reputed companies offer YouTube marketing services in India and other locations in the world due to the faster growth and acceptance of such strategies. To promote your videos, you must be aware of Tips to Rank Your Videos on YouTube.

Here, we categorically describe the specific facts related to it. First, you should know what YouTube SEO is all about! It is the process of optimizing videos, playlists, and channels to rank higher on YouTube’s organic search results for a specific query. It would be better to focus on ranking videos on YouTube search and apprise you of a few tips to “double-dip” your video ranking than to dip into every traffic source in YouTube analytics.

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Here are 20 tips to rank your videos on YouTube.

1 YouTube Keyword Research

If you don’t target keywords with the volume, you will get nothing in the search traffic. But herein lies the problem, as YouTube doesn’t have an official keyword research tool like traditional search engine optimization (SEO) for Google. Of course, YouTube is the second largest search engine, but why shouldn’t we tap into the world’s largest search engine—Google instead? But it would help if you equally remained abreast of this fact of how to get organic traffic without relying on Google as well.

You should also be aware of the Benefits of Using Keywords in Headings and Title Tags.

2. Generate New Keyword Ideas

If you are going to create a channel, you can get help from Keyword Explorer. So get started with “unboxing” as its seed keyword, then proceed to the phrase match report that includes all keywords in its database that contain your seed. Let’s narrow it down to find the result by using the “include” filter. By adding some brand manufacturers, select “any word,”  and you will find the answer to your query.

Switching up the seed keyword will fetch you some additional topics you can create videos on. You can dig into the exact keywords each video ranks for by visiting the organic keyword report. Make sure you are not involved in bad practices, including Keyword Stuffing in SEO, as it can ruin your website in the long run. Generating new keyword ideas is one of the most important tips for ranking your videos on YouTube.

3. Identifying the Search Intent—Answering the Query

The reason why users search for a query in a search engine entails its search intent or keyword intent, as described in the SEO strategies. It has been found that, for the most part, a search fulfills this criterion for you. For example, if you search for the keyword you want to rank on YouTube and analyze what the top 3–5 results will offer in terms of content and angle, you get your point.

Answering the queries of your prospects is one of the tactics for YouTube SEO.

4. Optimizing the Video Description

Let’s begin with the first thing. The official character limit for YouTube video descriptions is 1000 characters. According to Google, you should keep in mind that your viewer most likely came here to watch a video and certainly not read an essay.

Choosing to write a longer description should be avoided, as YouTube displays only the first two or three lines of the text, which amounts to about 100 characters. Optimizing the video itself is a concern; it’s an added advantage to add a transcript of the video, especially for those who have to watch without volume. It is one of the YouTube SEO strategies on How to Rank YouTube Videos in 2024.

Backlinko research also found “no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.” Ditching an optimized description altogether is not to be encouraged. An optimized illustration shows up in the suggested sidebar, “which is a significant source of views for most channels.”

5. Tagging the Video with Popular Keywords Related to the Topic

Using tags to let viewers know what the video is all about is suggested in YouTube’s official Creator Academy, but here, the viewers are just being informed. YouTube itself is being informed in the process. The platform uses tags to “understand the content and context of the video.”

If you are aware of all the latest tips to rank your videos on YouTube, you can achieve results in no time.

6. Categorizing the Video—The Next Big Step

Once the video is uploaded, it can be categorized under “Advanced Settings.” Another way to group your video with similar content on YouTube begins with choosing a category that unwinds into different playlists. It should gain exposure to more viewers who identify with your audience. YouTube Creator Academy suggests that marketers go through a thorough and detailed process to determine which category each video belongs to.

If you are looking for simple YouTube SEO tips to rank your videos, start categorizing the videos that are already uploaded on YouTube.

Answering questions like these can be helpful:

• Find out the top creators within the category. What are they known for, and what do they do well?
• Within a given category, are there any patterns among the audiences of similar channels?
• Do videos that fall into the same category have to share qualities like production value, length, or format?

7. Custom Thumbnail

Scroll through a list of video results; your video thumbnail is the primary image viewers see. The thumbnail sends a strong signal to the viewers about the video content along with the video’s title. It can probably have an impact on the number of clicks and views your video receives. Though thumbnail options auto-generated by YouTube can always be picked up, it’s highly recommended to upload a custom thumbnail.

Customize thumbnails if you are looking for proven YouTube SEO tactics and best practices for 2024.

8. Using SRT File to Add Subtitles and Closed Options—Provide Leverage

Subtitles and closed captions can add leverage to YouTube search optimization by highlighting important keywords. A supported text transcript or timed subtitles have to be uploaded to add the subtitles or closed captions. You can also directly enter the transcript text for a video to make it auto-sync with the video for the supported text transcript.

Add subtitles if you want tips to rank your videos on YouTube for beginners.

9. Adding Cards—Increase the Viewership

YouTubeCreator Academy describes cards as “preformatted notifications that appear on desktop and mobile, which you can set up to promote your brand and other videos on your channel.” Five cards can be added to a single video, and there are six types:

1. Channel Cards
2. Donation Cards
3. Fan Funding
4. Link Cards
5. Poll Cards
6. Video or Playlist Cards

10. End Screens: Visually Detailed

Like cards, end screens display information, but as it may be conjectured, they don’t show until the video is over and are a bit more detailed in features. The point must be considered that YouTube is always testing the end screens, trying to optimize the viewer experience, so there are probabilities that “your end screens, as designated by you, may not appear. Such factors should be taken into account when you decide to use either cards or end screens for the said purpose.

Many people want to learn YouTube SEO but do not have time to start exploring the options. If you want to learn how to rank YouTube videos on the first page of Google, then read this post.

11. Have a focus keyword

Whether your YouTube videos have already been posted or haven’t been pressed yet, creating a focus keyword for each video will help improve your rankings. It is not a secret that all search engines work by matching the users’ search terms with the most relevant results—and YouTube, of course, is no different. Such tips will help you rank your videos on YouTube. And, this way, you will be able to rank YouTube videos on the first page of Google.

12. Optimizing the title—Brings the desired result

Once you get your keyword, you can begin to optimize your video in different ways to help you improve your YouTube ranking. To include the keyword in your title is one of the simplest ways to do this. Optimizing titles is considered one of the top tactics for YouTube SEO in 2024.

13. Creating an engaging script: Does it do wonders for your YouTube ranking?

An attractive, well-written script will facilitate the chance of coming across as natural and spontaneous and make sure, at the same time, that you don’t get sidetracked and lose viewers. It is one of the tips to Rank your videos on YouTube.

14. Making longer videos—Another good idea

When it comes to YouTube, longer videos outperform shorter ones, despite popular belief. This fact has been consolidated that by typing a popular keyword or phrase into YouTube, you will usually come across that, the top-ranking videos are pretty lengthy.

15. Keep people watching—A positive outcome

Creating a long video with keywords in all the right places is all well and good, but if you fail to get people glued to watch your video, then a very bad message will be sent to YouTube. So, make sure that people stick around watching your video.

16. Encouraging engagement—Serves the purpose well

It revolves around a simple logic that concentration affects your search engine optimization (SEO). Whenever someone likes, comments, or subscribes, a strong signal is sent to YouTube that this viewer enjoyed the content and was vital to keep him or her engaged. So, it will start showing them more videos.

17. Creating Playlist—Amazing way

Playlists are fantastic ways to increase the overall watch time of your channel, as they play automatically. So, a viewer might enjoy watching five or six of your videos instead of just one. To create a playlist, you should group a couple of videos with a similar topic or theme.

Keep reading the settings on YouTube to get more benefits and rank your videos on YouTube.

18. Backlinks—Determining the contents

One of the substantial ranking factors is link building, and it is equally crucial for any piece of content and video. To increase your backlinks, make sure to post your videos in as many places as you can, like your website or blog.

19. Getting Social—Yet another important factor

Getting social is yet another way to rank your videos higher on YouTube. It asks you to spread the word about your video in as many different places as you can think of. More social signals ensure better results.

20. Adding closed captions: Boosts your SEO

To benefit people with hearing difficulties, YouTube videos can support closed captions. It is the icing on the cake that YouTube and Google crawl these captions, so ultimately, they can work to boost your SEO.

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Conclusion: Tips to Rank Your Videos on YouTube

Don’t forget how you should use YouTube to promote a company, thus giving a new boost to your business operations. Ranking videos on YouTube means you are offering extensive choices to the viewers to look at some strong audio-visual messages that should impress existing and potential customers. It is high time you ensure that your videos reach a maximum number of viewers. Their viewing will undoubtedly bring a new metamorphosis to enhance the chance for your business to attain promotion and popularity.

Let us know if you have queries on how to rank YouTube videos on the first page of Google.

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