Title Tag Optimization in SEO

How to create a Google Friendly Title Tags?

The digital scenario of business and trade and the resurgence of eCommerce to various other avenues have already turned the world into a tiny global village. Although the sphere has been wider with easy reachability to all nooks and corners, the unique digital revolution in the last couple of decades has already redefined lifestyles thus business prospects. In such crucial stage though, it becomes necessary to learn and unlearn many pivotal elements, implement the genuine ones and also ignore the unnecessary elements to give a new lease of life to the websites serving variegated purposes. Let’s narrow down the factors and talk about Title Tags and their importance today.

Unique revelations are beforehand. Do you know that missing, duplicate and poorly written title tags can all negatively impact your websites’ organic ranking? It is a proven fact thus it can’t be ignored anyway. Such tags have been considered as a crucial element for any SEO strategy to be implemented to attain a great level of success. Writing and optimizing a great title tag is thus crucial because it is one of the cornerstones of SEO which can’t be ignored at any stage.

According to Moz, “title tags are the second most important on-page ranking factors for any website, after contents”.

What is a Meta Title Tag?

Prior to going deeper into the meta title tag optimization for an understanding of it, you should rather remain abreast of the title tags and their relevance in multiple contexts. It is an HTML element which specifies the title of any web page. Displayed on the search engine results pages (SERPs) as the clickable headline for any given result, such tags represent an accurate yet concise description of a web page’s content. That is why they remain crucial as well as valuable factors.

Title Tag Length

Although there’s no description or guidelines for an exact character limit of the title tags, the words can usually be between 50–60 characters. Such length is usually considered a perfect option. Google usually displays the first 50 to 60 characters of a title tag on each search result. If you keep your titles under 60 characters, you might expect about 90% of your titles to be displayed properly. So, keep this important factor into consideration.

Smaller screens especially smartphones devices like mobiles and tablets do have their limited spaces thus they display lesser characters unlike the desktops. It is thus necessary to keep such elements into consideration for the title tags.

Importance of Title Tag Optimization in SEO

Apart from being a major factor which remains helpful for the search engines to judge and understand what your page is all about, it gives your readers a firsthand impression about the content of your page. Title tags are used in three key places:

  1. Search engine results pages (SERPs)
  2. Web browsers
  3. Social networks
Points to Consider while Writing Title Tags
How to write SEO friendly title tags
Image Source: unamo.com

Until now, it has been confirmed that the tags are important parts of both search engine optimization (SEO) and also for the search user experiences. So, you should be careful while writing them. We have enlisted here a few points to keep in mind. Please go through the below-mentioned points before you start writing the tags.

1. Watch Your Title Length

The length of your tag should be within 50–60 characters and not more than that. If it is too long, Google will cut it off by omitting some important words. Try to avoid ALL CAPS titles. Instead, write in the initial caps.

2. Overuse of Keywords

Although there is no penalty for the overusing of keywords in titles, it might ruin your credibility before the search engines as well as your readers. Instead, you must prefer using your primary keywords naturally. Titles with repeated keywords are bad for the search users and therefore could get you into trouble with the search engines.

3. Give Every Page Unique Title

Unique titles help the search engines to evaluate and judge your page’s contents. If the title is unique and valuable, then search engines drive higher click-through rates, therefore, its resultant impact is your overall benefit.

4. Use Your Primary Keywords

Titles are one of the major on-page ranking factors in SEO. So, you should include your major keywords. It will not only help the search engines, but also ensure that it equally appeals to your loyal readers.

5. Use Your Brand Name

If you are a well-known and reputed brand, then adding it to your meta titles would definitely be helpful for you to boost click-through rates. It is sometimes, a great idea to add your brand name at the end of your titles. Google may also add your brand name automatically to your display titles. Aren’t you enjoying the benefit of a boon in disguise in that particular circumstance?

6. Write for Your Customers

You should write to your customers because your primary job is to attract clicks from well-targeted visitors. If your visitors are not clicking into your website, then whatever efforts you do literally go in vain. The titles should convey the most positive and accurate message possible at a very first glance.

You may Also Like: 10 Simple Online Creative Ways to Increase your Customers


Like image optimization, title Tag Optimization is equally one of the several elements which are part of an exclusive SEO strategy. So, you must ensure that title tags always have their proper place in the on-page SEO and optimization plans.

If you are exploring and looking for any meta tile writing agency, your search ends with us, and we can definitely help you in this regard. Don’t forget that there are many title tag-related issues on the websites like missing tags, too short tags, duplicate and stuffed ones with the keywords and et al. Such issues can signal bad SEO of your website thus deliberately provide an overall bad user experience.

Apart from all writing-related services and SMO services, we also offer online reputation management services, especially brand reputation management, political reputation management, etc. among others.


  1. Hi,

    I gotta bookmark this web blog as you provided great information concerning title tag optimization. It is beneficial and informative for us.

    1. Hello Borno,

      Thanks for appreciating our blog on Title Tag Optimization. Search engine friendly Title Tag Optimization improves ranking and generates sales.

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