12 Dominating SEO Trends for the New Year 2020
Excitements for the New Year 2020 are unbound because, in mere few days, we will be welcoming it with new commitments and resolutions to fulfill. Undoubtedly, one should have thorough planning to get the best out of the next 12 months. Having resolutions for anything and everything indeed empowers you to look beyond the current perspectives and fulfill the ambitions to write a new success story.
Search Engine Optimization (SEO) trends are constantly emerging today like never before. The prevailing trend seems to continue with its irrefutable impact in the coming days, weeks, months and of course year—the New Year 2020. While most of us are eagerly waiting to welcome the New Year 2020, are we equally prepared to comply with the SEO strategies and tactics which are expected to dominate in the coming months? DenverSEOGeek highlights the select Google SEO Trends & strategies for laymen to understand as the possible potential scenarios in the year ahead.
Google, with its numerous updates in 2019, alone has already set various types of new trends for the webmasters and SEO experts to follow, understand and continue practicing in the coming 12 months of 2020 too. It has already been confirmed that Google keeps changing its algorithms for approximately 500-600 times annually. To stay relevant and to dominate in the SERPs, you must be armed with the latest SEO strategies and tactics and implement them as and when required. Such planning is bound to help you retain your existing position and gain newer benefits while you welcome the New Year 2020 with greater zeal.
If you are one of those well-informed fully aware individuals who knew that well and also experimented with how SEO emerged in 2019, then it becomes mandatory for you to remain updated with the right SEO trends in 2020 as well. Such planning would be required to maintain that pace and to avail maximum benefits of both the prevailing and upcoming trends.
You will remain abreast of the steps to take, the strategies to change in the light of certain caveats in the coming year and also by implying something innovative to cope with the new challenges and to gain maximum benefits. It is high time you remain informed of every single factor. Here are some of the notable SEO strategies in 2020 which should be adopted today to remain competitive on the search engines in 2020 and beyond.
Why Should You Follow These Top 12 SEO Trends in 2020?
1. Featured Snippets Are Expected to Appear in the Organic Searches
Don’t forget that with time, Google has been changing its algorithm now and then to deliver an improved search experience for its users. Take for example its unique steps through the Featured Snippets are always in the limelight. Featured Snippets usually appear above the number 01 organic search result in Google, which is known as “Position 0”.
Webmasters can, therefore, opt-out or mark their pages as a featured snippet. You can use the <meta name=”googlebot” content=”nosnippet”> tag on your page. To enable your pages to be featured as a snippet for the users’ search requests, you can’t do anything. Google decides to take a page as a featured snippet after checking the specific application criteria. The pages with clear answers to commonly asked questions would have an increased chance of getting featured as the snippets.
Featured Snippets are frequently clicked by the people. So, don’t take this trend lightly because it has already been confirmed that 54.68% of clicks from Google originate from Featured Snippets only. Perhaps, you can’t ignore it after knowing such vitality aspect of it.
2. Prudent Use of Artificial Intelligence (AI)
Artificial Intelligence (AI) has already emerged into one of the most sought after and an important technology resource being used by the companies and even Google to appear in the unique searches which keep occurring almost every day. Being one of the biggest SEO trends in 2020, AI is going to have its monopoly in the SEO strategies in the years to come to help the searchers arrive at the more relevant pages without doing unnecessary efforts.
Hypergrid Business suggests several notable enterprise AI predictions for the year 2020. The guidelines are worth exploring in the current contexts while we witness a new change in technology and the digital sector every second. AI enables machines, especially computers to perform critical operations efficiently. That is why it can do the same job as the human being with better performance than its human counterpart in the least possible time.
Benefits of Artificial Intelligence
- Round the Clock Availability
- Day to Day Applications
- Digital Assistance
- Handling the Repetitive Jobs
- Medical Applications
- Hazardous Explorations
- Minimal Errors
3. Voice Searches Would be a Future of SEO in 2020
If you are keenly assessing the future of SEO in 2020, then you mustn’t ignore the importance of Voice Searches in that context. Optimize your website for Voice Search to the best extent possible because 50% of all the searches would be done through voice searches by 2020 and beyond.
With the growing use of mobiles and similar other smart devices, voice searches are now becoming a popular trend among Internet users worldwide as reality not to be ignored anyway. Apart from smartphones, mobiles and laptops, there are several other devices as well used for voice searches. They include the most popular ones like Amazon Echo, Samsung Smart TV and Voice Pod, etc.
Indeed, all national and multinational companies in different locations in the world are now using the latest SEO trend of voice search optimization for several business benefits, including:
- Boost website traffic
- Raises brand awareness
- Improve brand visibility
- Connect well with the potential users
- Enhance maximum customer engagements
- Increase conversion and thus sales
4. Consider Videos as the Sources of Information
Alike voice searches, apt use of videos on the Internet are also exponentially on the rise nowadays. It will have more use and therefore attain popularity in the Years to come. The New Year 2020 will witness its greater roles in different contexts. Small, medium and large-sized organizations have been incorporating the video marketing resources in their marketing strategies as 80% of the prospects remember a video ad at least for a month.
The webmasters who are concerned for the SEO predictions in 2020 will include video marketing on their priority lists of marketing by keeping the above-mentioned aspects into consideration. The obvious impact can be best understood that apart from influencing the shopping psychology of the target audiences, it is capable enough to provide you the best possible flexibility, value, and relevance.
Video Marketing Can Improve Your SEO Initiatives in 2020
- Videos Prove Your Content’s Value to Google
- Videos Drive Traffic to Your Site
- Video Contents Earn Links
- Videos Boost a Brand’s Social Presence
- Video Marketing Can Improve Your Conversion Rate
5. Backlinks for the SEO Practices in 2020
You are having strategic plans for smooth transitions from the current tools to the news ones that keep coming every day. If you are thinking keenly of making a remarkable difference in SEO in 2020, then you should underestimate the power of link building in the specific contexts now. Since decades, link building has been working as a major source of increasing ranking in the SERPs, but the way of building links has changed dramatically over the period. Keep this important aspect in mind that now only quality links from the authority sites work therefore rest is useless stuff to avoid.
While building backlinks, you know the difference between the no-follow and do-follow backlinks. Whether it is a no-follow and do-follow backlink, make sure that your website generates it from the authority websites naturally to help you avail maximum benefits.
It is high time you go through these sure and certain ways to create only high-quality backlinks for SEO purposes. On the other hand, be clever while optimizing anchor text for SEO.
Even beyond SEO in 2020, there are many benefits of link building to remain relevant in the months and years to come, including:
- Domain & Page Authority
- Referral Traffic
- Brand Visibility
- Brand Authority
- Build Authority
- Influencer Marketing
- Syndication Boosts
- Trust and Credibility Indicators
6: E-A-T (Expertise, Authority and Trustworthiness)
In the SEO predictions for 2020, E-A-T might play a greater role in improving the overall online value of your website. As E-A-T stands for expertise, authority and trustworthiness, the acronym clearly explains the prime motive. The need of the hour is to evaluate every such element sincerely and generously.
Google no longer seeks to rank just long-form content. Instead, it likes a piece of content that is accurate and which can prove beneficial for potential searchers, therefore, you must plan accordingly.
Here are the best examples of building expertise, authority and trustworthiness aspect;
- Guest Posts
- Speak at the Conferences
- Awards and Recognitions
If you get success in establishing your website as an authority one, then you will obtain organic backlinks, social shares and last but not the least social mentions automatically. This is what paves the way for additional benefits.
7. Mobile Indexing Would be SEO Trend for 2020
Do you know this proven fact that 57 percent of all Internet traffics now comes from different types of smartphones and tablets? So, make sure to build the websites which work well on the mobiles and smartphones are compatible with such smart devices.
Mobile-first indexing can be defined as how Google crawls and indexes any website. In the mobile-first indexing though, Google crawls and indexes a page in the mobile version instead of the desktop version. Nowadays, Google indexes over 50% web pages through mobile-first indexing, therefore, its roles can’t be ruled out.
8. Loading Speed of Pages
If you are predicting SEO in 2020, you should not ignore the loading speed of the pages. Even today, if your website takes lots of time to open than the usual time, your prospects would prefer leaving you and start another search as a better option to explore.
If your site loads in say 0.8 seconds, it is faster than approximately 94% of the websites. So, keep checking your website speed and try to improve speed constantly if you are keen to monopolize your market.
How to Improve Page Load Time of a Website?
To keep your website ready with the latest SEO trends for the Year 2020, you should check and improve the page load time keenly. There are several ways to improve speed. Here we have enlisted some of the most common ways:
- File Compression
- Reducing the Redirects
- Content Delivery Network (CDN)
9. High-Quality & Interactive Content
High-quality & interactive content would remain a key prerequisite as the ultimate criteria to improve customers’ engagement and to rank the websites. Now, 91% of the buyers are the ones seeking out more visuals and interactive content.
Apart from serving you to keep the visitors on your pages longer, interactive contents are immensely shareable and more engaging ones. Your SEO initiatives for 2020 would be incomplete if you don’t consider fresh and high-quality contents. Apart from sourcing the quality and well-researched website content, you should hire professional SEO article writers too.
Some of the Benefits of Fresh and Interactive Contents include:
- Higher Engagement Rate
- Increase the Data Captured
- Improves Brand Loyalty
- Interactive Infographics
- Surveys and Polls
- Personalized Assessments and Quizzes
- Tools and Calculators
10. Improvement of User Experience
No matter how good your website is, your website pages should load quickly and have a simple interface for the users to understand and grasp easily. If it takes lots of time to open or tough to take action, your prospects will leave you instantly and start another search thereafter without a second thought.
A mere 1-second delay in page load time can result in up to 7% decrease in your conversion rate.
If you are interested and willing to comply with the latest SEO trends for 2020, making the browsing experience easy for your readers. It will help them explore your website and place the orders at ease.
Ways How to Improve Your Website’s User Experience
- Use white space
- Optimize the loading speed of web pages
- Use easy call-to-action
- Use hyperlink differentiation
- Contents with bullet points
- Use images with alternative tags
- Include eye-catching headlines
- Keep your website pages consistent
- Catch your 404s
- Be responsive and mobile-friendly
11. Leverage Influencers
With time, the demand for influencer marketing, especially social influencer marketing has been increased to a greater extent. Hiring or partnering with a social influencer can help you amplify your contents, get the social shares, therefore, reach and generate even more traffic to your website.
The influencers can assist you to spread a word about your campaigns, especially your newly launched products and/or services. Internet marketing and media brands are spending more funds and resources on influencer marketing nowadays because it has become a newer way to drive the results quickly. SEO initiatives in 2020 will have influencer marketing in place.
Some common benefits of using influencer marketing to boost your social strategy, including:
- Quickly Builds Trust
- Quickly Improves Brand Awareness
- Enriches Your Content Strategy
- Helps You to Reach Your Target Audience
- Brings Value to Your Audience
- Enhances Winning Partnerships
12. Use of Search Engines Other than Google
Currently, Google has almost 75.74% of the search engine market share and it is constantly updating and expanding its platform to improve the user experiences. But, you should not depend on a single search engine always. Instead, consider other search engines as well.
Some other popular search engines include YouTube, DuckDuckGo and Bing among others. So, before creating and posting content on your website, make sure that they are compatible with other search-enabled platforms as well.
Conclusion on SEO predictions for 2020
Search Engine Optimization (SEO) in 2020 is surely going to be reshaped in the days to come. But your bit carefulness can help you survive and attain goals at ease. SEO is not going to change in the Year 2020 but strategies are certainly going to change. If you are well armed with the latest SEO trends for the year 2020, you will remain ahead of your competitors.
If you are looking for an SEO solution provider company, search in the online industry to reach up to genuine ones. Potential companies will support you keep your websites updated for 2020 and save you from the spam marketing related situations.
Google is updating its algorithms more than 500 times in a year, so be aware with each Google update and build links naturally in the Year. Make it one of your resolutions from the bundle of efforts you have planned.
So, what do you think about the future of SEO in 2020? Have you tried any of them yet to combat any unforeseen situation? Determine and do it now with greater zeal.