Importance of Long-Form Content in SEO
From small startups to reputed companies is generating long-form content in order to get a place on SERPs and generate leads. But, all do not get success. This is because; long-form content is not all about writing some extra paragraphs.
Long-form content with more than 1200 words is capable of better performance than short-form content. It does not mean whatever you write you will be rewarded. The content you generate must be well researched and readers’ friendly.
What Is Long-Form Content?
Content strategists and webmasters have defined long-form content differently. According to the search engine journal, If you are just writing a 500-word content so that the search engines take notice of your content, then you are not publishing long-form content. If you do not have time to write 2000 words, then consider 1200 the minimum.
What is Thin Content?
Thin content is content that has very little or no value to your website users and search engines. Search engines, including Google, consider web pages with very little or no content as thin content pages. On the other hand, pages with duplicate or scraped content are also considered a thin content page. To avoid the thin content penalty, you must create fresh and quality content as Google doesn’t promote any pages that are stuffed with keywords.
Benefits of Creating Long-Form Content
Moreover, long-form content has the ability to deliver on several marketing benefits, including:
- Higher Online Visibility
- Improved User Experience
- More Social Sharing
- Better Link Building
- Reliable Website Authority
The main purpose of all types of backend efforts for the websites is to increase their visibility to search engines. They are aimed to attain maximum popularity. By creating rich content, you add value in them as part of such efforts for increased visibility of sites. It is worth noting that the preparation of rich content (long-form contents) is one of the noteworthy steps for that particular purpose to get noticed in the online world.
Maximum Attention Seeking
Rich contents are those that can easily appeal to search engines through the use of effective tools to maintain updates for attention-seeking. Contents can be easily customized through titling and subtitling. Likewise, proper differentiation of pages to focus on navigation titles are all equally important. Through proper structuring of contents from their headings to text richness and images, your contents appeal to many people. Attention seeking contents are bound to increase the number of website visitors. Visitors start reading the sites with their renewed interests.
Fulfilling Technical Requirements
The contents prepared can’t become rich enough to seek reader attention until and unless they have SEO-targeting features. Search Engine Optimization (SEO) is an important factor in online content. If you are a success to create the SEO complaint contents, they fulfill the technical requirements to ease the site’s visibility to the search engines due to being planned for a technical purpose.
Page customization is important like focusing on titling while you prepare content for websites to get noticed. They are important factors of rich content which tweak the search engines to seek everybody’s attention. They prioritize sites to turn into popular ones the sooner. Technically competent rich contents are those that have their effective titles besides sub-page titling and headings to attract all and sundry.
Rich contents are those with features of complaint with proper keywords stuffing to seek the attention of all search engines.
The exact algorithm that Google uses to determine which pages should rank well in organic search is, of course, a mystery for SEO and digital media experts. But research by SERPIQ proves that if you want your articles to rank well, consider using long-form content. So, you are advised to create long-form content if you want to rank well and generate traffic.
If you create long-form content for SEO, you will get success in engaging your traffic. Once you engage them, you may drive them to take action.
Each search engine, including Google, is focused to resolve problems of businesses and queries of searchers. Each search query is, in effect, a problem that needs to be resolved. The main goal of the search engines is to provide the exact answer to the questions of their users.
In the long-form content, you get ample space to provide answers to the potential questions of your prospects. When your content ranks well, you see an increase in organic traffic and sales. This way you build the overall authority of your website.
Boost Brand Awareness
Long-form content in a good length is seen as the source of a lot of information about a product or service in one place. Search engines and users love content, which is long in size and provide a complete solution to a particular issue. When you get success in engaging your readers, you improve your overall brand awareness.
Earn More Backlinks
Research shows that long-form content tends to earn high quality and authority backlinks than short-form content. And thus, such a backlink contributes significantly to improving search rankings.
Do you know why does long-form content get more authoritative backlinks? This is because; it tends to be more useful and comprehensive than short-form content. Longer content in SEO is more impressive and tends to stand out in the Google search.
How to Creatively Design Contents to Turn Rich?
Undoubtedly, rich contents are those that seek the attention of even laymen readers besides fulfilling technical requirements to seek the attention of all search engines. It would be possible through proper structuring of contents with headings and sub-headings. Word count ratio of text blocks to headings in the proper formats are all crucial to keep contents well organized. Such a general rule ensures thorough reader engagement by clear headings to define content aims. The addition of images with texts in genuine proportion is bound to bring a renewed impact.
Proper use of short terms to define images related to content would definitely be an impressive step. To ease the reading process and to keep every reader stick to the site, contents created must be thoroughly explained of tags and categories besides being sequenced uniquely as attention-seeking kinds of stuff.
Such efforts bring excellent results through increased visibility. They offer ample room to search engines to notice contents from the websites for their recognition and ranking. They translate into the best visibility of the sites concerned. Ensure that the contents are created by professionals as there are many points that need to be taken care of while creating the content pages.
The length of long-form content plays a vital role in improving the overall reputation of your brand. Whether it is a long-form or short-form content, it should be problem-solving and engaging.
Frequently Asked Questions (FAQs) About Long-Form Content
Q. What is a Long-Form Blog Post?
A. A blog post that is around 1200 to 2000 words is usually considered as a long-form blog post. In 2013, words between 350 to 600 were considered as the best blog post-practice. But, if we talk about the length of Long-Form Blog in 2020, the numbers have increased to 3000 to 10000 as new standards for SEO point of view.
If you think how long should blog posts be 2020, keep in mind 3000 to 10000 words, but you may increase the limit.
Q. Is Long Content-Length Worth It?
A. Yes, long content worth it for your audience and search engines. There are a number of benefits of long content length in SEO in 2020 and onwards, including:
- Higher online visibility
- Ensure user engagement
- Improve social media sharing
- Generate better reader value
- Build authority
- Improve brand value
- Boost conversion
Q. What does it Mean by Long-Form Content?
A. Long-form content can be defined as an opportunity to go into more depth and provide solutions to your customers with the content marketing materials you use to reach out to your target audience. The blogs you write to educate your readers and invite Google bots should be between 2000 to 3000 words.
Q. Is Long or Rich Content better for SEO?
A. Yes, content length plays a great role in SEO. As you already know, the more links and social shares a web page has, the higher it will rank on search engines. Web pages with a lot of informative and researched content are inclined to receive more backlinks and social shares.
So, maintain your ideal SEO content length without compromising with the quality of the content. If you think how long should a blog post be for SEO in 2020, apart from the technicalities try to generate words 2000 or more. In addition, also consider SEO trends for 2020.
Q. How Many Words Needed for a Long-Form Article?
A. See there is not a defined universal rule for word limits when it comes to articles, blogs or website pages. But, a web page with more than 2000 words is considered as a perfect for SEO. For a long-form article, try to create 2000 plus words so that it gets preference by search engines and readers.
Q. How Long is a Long-Form Blog Post or Website Page Content?
A. As you already know that there is not a defined rule when it comes to a number for a long-form blog post or website content. But, industry experts believe more than 2000 words is long-form content. The maximum it could go around is 20,000 words, so keep in mind blog post length best practices 2020 while generating content.
Q. How Long should Content be Good for SEO?
A. The best blog length for SEO in 2020 and onwards is 2000 plus words. If you’re looking for an ideal blog post length for SEO, you should create the most useful and SEO optimized content for your target audience that matches their intent.