Optimum Keyword Density to Improve Rankings

Optimum Keyword Density to Improve Rankings in Google

Although there is no set rule on how to retain or sustain in the digital world today, few unique experimentations always pave the way for your new dawn. What we need to do is to keep vigil and always perform certain sensible experimentations as the most strategic steps which can help you learn and unlearn many new things.

Take for example understanding the power of Search Engine Optimization (SEO) in the current context. Sometimes, it appears like a rocket-science as it encompasses numerous factors thus brings incredible results. Some common factors which you should know, evaluate and need to consider to reignite your web pages to find an effective place in the search engine results pages (SERPs) include the following:

Remember that if your focus is merely on blogging without having any concrete action plan and or potential worries about search engine visibilities, you are literally moving towards a path that goes nowhere. That way you would hardly achieve your company’s goals. Whenever you are blogging, do keep many crucial points into consideration. Keeping the Keyword Density element in mind is important as a major game-changer. That is why it must remain one of your priorities.

Search engines are the algorithms and you need to help them understand your contents better thus support them grasp your website’s theme. To improve visibility and resultantly traffic for your website, you should equally understand a key factor of an archetypical keyword density as to why it is an important and irrefutable impact.

What Is Keyword Density?

Keyword density can be defined as the number of times a single keyword or a particular term appears on the given webpage or within a piece of content as a ratio or percentage of overall word count. On the other hand, it can also be defined as the keyword frequency—which appears on the certain webpages. It plays an important role to help your web pages find a place in an organic ranking thus providing better usage of optimal keyword density.

While focussing on optimum keyword density, you must keep in mind a concept named Keyword Cannibalization. It is a unique process to target various pages of a specific website from the same keyword or a search term. It is strictly prohibited, otherwise, your own web pages would be competing with each other.

What’s the Right Keyword Density for SEO Purpose?

What's the Right Keyword Density for SEO Purpose

There are no clearly defined “rules” by Google and or any other major search engines when it comes to describing or explaining the keyword density rules. You won’t find any guidelines from them even which confirm you exactly how many keywords a web page should contain. In fact, you won’t find any specific figures or statistics that you should rely upon and a guide for it that how densely keywords should or should not appear on a website.

There are, however, some considerations which can help you to guide and therefore write the keyword-optimized contents for better ranking and to increase the traffic. However, some experts reveal that 1-3% of keyword density along with the semantic keywords and LSI keywords works perfectly for Google and for rest search engines. 50% of the search queries today are usually of four words or longer.

Importance of Keyword Density in SEO

Importance of Keyword Density in SEO

Keyword density can give a signal to the search engines about your blog or article content and its specific targets. They will prioritize in the searches after finding the keywords you are targeting. This signal gives your webpage relevance, authenticity and good keyword presence as well. But, you must also ensure placing all your keywords naturally instead of stuffing them for the sake of keyword inserting. While writing keywords, you should also understand the long-tail keywords as well as short-tail keywords for the know-how of how to use them naturally.

What is Keyword Stuffing?

Keyword stuffing means squeezing as many desired keywords as possible inside your articles/blogs without thinking about the flow of a post by literally ignoring the potential readers’ interests. Some 10 years ago, while the SEO industry was just emerging, a technique is known as “keyword stuffing” had been very much popular and often used to offer the guaranteed results.

That scenario has changed dramatically over a period of more than a decade now. The method of stuffing keywords in contents is a wrong and spammy one nowadays and it won’t get you up in the ranks anyway. Forced and or unnatural use of any such keyword may even possibly penalize your website for which you are not prepared thus it might also bring unexpected losses.

Disadvantages of Keyword Stuffing

1. Bad User Experience

If a page is stuffed with the keywords, users will possibly leave that to start with another search immediately and that too without giving a second thought on yours. On the contrary, though, any page with its natural keywords will engage the readers to lead them to take any action, therefore, ensure that your purpose gets fulfilled. Due to bad user experiences, you will not only increase the bounce rates but also affect the organic rankings as well.

2. Unnatural or Unethically Drafted Contents

Nowadays, people always want to read-only high-quality, meaningful and informative content which assuredly offers them some best inputs to help increase their knowledge. If they feel that your content is mere keyword-stuffed and hardly has any positive impact, they will feel irritated therefore possibly leave your site in the middle. By trying to stuff keyword density unnaturally, you are going to invite the impossibilities for your website.

That is why creating meaningful content which remain useful for the readers is of paramount value.

3. Affects SEO

A webpage with stuffed keywords won’t get ranked high by Google at any stage. Keyword stuffing will make it a bad reading experience for the readers and therefore hardly would it be appreciated by the Google crawlers too. The crawlers crawl a website and index that. It is always vital for organic ranking improvement.

Places to Use Keywords for Google Crawlers or Bots

There are several places in a piece of content where you can use the keywords at a natural pace to obtain a remarkable impact. Best places in a post to use your keywords naturally, include:

  • Permalink
  • Alt Tag of an Image
  • H1 tag
  • H2 tag
  • Anchor text
  • Meta title tag
  • Start of an article
  • End of an article
What is the Keyword Variants?

Use of a single keyword each and every time in any piece of content will bound to prove an irritating experience for the human readers as well as all search engine crawlers. Keyword variants are slight variations on a given keyword. For example, if your keyword is “used mobiles”, then you can also use “used mobiles for sale”, or also “secondhand mobile for sale” and et al.

Keyword variants are helpful because potential customers might find your brand or its products and services during a Google search besides maximizing the potential visibilities for the related searched queries. In short, you should use the keyword variants on each and every webpage in order to maximize visibility and to appeal to audiences to the best extent possible.

But, you should also ensure your aim for only a single keyword or keyword variant in a single page. By keeping all such possible factors into consideration, you are bound to bring extensive results.


Keyword density is not a ranking factor nowadays. Therefore, content writers and blog writers should always focus more on using the user intent targeting keywords. They must also try focusing on the usage of the variety of keywords under the same umbrella-like long-tail keywords and short tail keywords instead of obsessing with mere keyword density element.

If you are seeking properly and naturally keyword-stuffed medical writing services or quality user-friendly newsletter content writing services, do let us know. We have a team of highly skilled writers, editors and proofreaders. They will help you generate high-quality and professional content writing solutions. We are always lauded for offering best quality content services to our loyal clientele representing worldwide locations.

Frequently Asked Questions (FAQs) About Keyword Density

Q. What is an Optimum or Ideal Keyword Density in SEO?

A. There is no universal rule for ideal keyword density in SEO. Webmasters and industry experts believe that keyword density between 2 to 3% is perfect for the health of a web page. More than 3% percent keyword density is spam, so check your keywords regularly and maintain the optimum density.

Q. Does keyword density still matter in SEO?

A. Yes, keyword density still matters in SEO. SEO experts and webmasters maintain the optimum density in order to avoid Google penalty. Over optimized websites may demote in organic ranking or exclude from the search engines. Being one of the vital elements of SEO, optimum keyword density helps you achieve your organic ranking.

Q. How to Keep your Keyword Density Natural?

A. In order to keep your keyword density natural, try to write content naturally. Do not focus on keywords; instead, try to write well-researched and informative content. Let your keywords come naturally and in the context of your web page. If you insert keywords unnaturally, you will be penalized in search engines and dumped by your audience.

Q. How do you Calculate the Keyword Density of your Web Page?

A. You may calculate the keyword density of a web page by dividing the number of times that you have used a specific search term or keyword by the total number of words on a web page. Usually, you should use your search terms or keywords 10 to 15 times in a web page of 500 words.

Q. How do I Increase Keyword Density of a Web Page of my Website?

A. Always try to write long-form content for your web pages of a website. In the long-form content, you get ample opportunities to use your keywords naturally. In the long content, you have many H1s and H2s, body content, etc. among others.

Q. What if We Fail to Maintain Keyword Density?

A. If you fail to maintain the keyword density, your website won’t be able to rank in search engines. As a rule of thumb, each keyword you use must make sense and remain as the main keyword.

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