Optimize Your Website for Voice Search
Newer trends in almost everything are being witnessed through the constant transformations of greater degree over the period nowadays. Such transformations happen according to the specific contexts and thus they cater to specific needs of the prevailing developments happening with the regular developments in each and every sector. Similar such scenes are being observed in Search Engine Optimization (SEO) strategies as well.
If you peep into the recent past, you can find out clear cut indications of the drastic changes which are happening in SEO strategies. The past decade has welcomed the biggest ever transformation. Faster transformations have their causal relations with multiple factors. They are impeccable thus being noticed by all. It is therefore easily observed that due to such undergoing changes, SEO and the digital world has literally attained its ostentatious growth in eCommerce. Notable changes included;
- Relevant content optimizations
- SEO emerged into the real wizards
- Newer avenues for brand promotions
- The resurgence in the online businesses
The current scenario of people’s preferences to use various types of smart devices or tools is no more a fashion statement. They have become part and parcel of everybody’s life now thus they are common needs to fulfill today. As they have now become the ardent needs for every one of us and most of us own such devices like smartphones et al., we need to explore their variegated uses as well.
Many people prefer using mobile devices with inbuilt multiple facilities which can work as personal search assistants. Everybody tries to explore the desired online information through the support of such devices. By using those devices, one can definitely find out numerous ways and means to avail of the benefits they seek. Now, we just need to understand the future of voice search in order to remain ahead of our competitors.
Know about voice recognition-based search options
The most notable factor is that such devices prove exemplary resources for quicker information generation today. Many of them are so advanced that they even don’t require you to type anything but using the smart tools whose innovative features including voice recognition-based search options literally create wonders. Such devices ease for the people to explore them while they are not supposed to type anything on the tiny screens but get that done easily through their hassle-free options which are available beforehand.
Google has this revelation from one of the current research findings that 20% of the online searches done on mobile devices are indeed the voice searches nowadays. It is an important factor that needs to be understood in the current context of changing trends. And, by 2020, 50% of all searches would be done through voice searches only, this research reveals further. It is the need of the hour that one must prepare for such situations accordingly and in the context of the fast transitions which have been occurring each passing of the day.
Website owners, therefore, need to assess such transformations keenly. There is an ardent need that each of them customizes their websites without any further delays so that they suit to smart devices that have already hit the markets worldwide. You can’t ignore optimizing your website accordingly in order to stay updated with the trend which now prevails. Going with the tide by having the focus to delve in the changed scenario will guarantee for your website to generate leads. And, thus your chances would be high for the organization to beat the competitors by keeping pace in today’s cutthroat competitive marketplace.
What is Voice-Search?
Also known by its famous sobriquet voice-enabled search, voice search is a unique speech recognition technology that has been seeking everybody’s attention today. It facilitates the users’ unique search performs through voice command thus makes things easier. Working in a typical parameter, this technology takes users’ spoken words to convert them into the texts. The final stage is of executing the Google Search through the use of such texts that definitely turn it an exemplary choice.
How to Optimize Your Website for Voice Search?
It goes without saying that today’s digital era has brought innumerable changes in each and every sector. We can call it biggest resurgence or notable transformation in the lives of common masses nowadays. Every one of us is surrounded by countless types of smart devices such as mobile phones, smartphones as well as various other smart home devices which are common today. These advanced devices are technically inbuilt tools as devices that ease promoting voice searches.
The need of the hour is that webmasters and SEO professionals should understand their relevance and start thinking and rethinking about them besides having the enriched contents and SEO strategies in an entirely different context to fit the needs of such devices. As voice-based searches are more conversational and also natural in tone, it is a common phenomenon now that voice search queries are comparatively longer than the typical text keyword search queries. Such elements must be deeply evaluated to maintain the pace of growth rate to move ahead in the online business ventures.
Here are some tips which will help you optimize your website for the voice search purpose.
Understand the Searches of Your Potential Customers
Approximately 22 percent of the voice searches are for the local content and also for the related information. Organizations or entrepreneurs should, therefore, start strategizing for local voice searches instead to avail these benefits which are related to them.
Claim Your Google MyBusiness Listing
Since many voice searches are local in nature, each and every organization has to make an effective plan for their presence on the Google MyBusiness listings. Google can easily find out your business contact details through such easy but effective planning. Your presence of Google MyBusiness listing will help you to increase your chances of being shown up while any related voice search is performed which is even closely similar to your local business, location or trade categories.
Create Contents with Certain Conversational Keywords
While creating voice search-friendly content, you should always ensure that it has the long-tail plus keywords. The “plus” here refers to the questions which people might usually ask. You must use keywords through making a total assessment and by deeper thinking that how real people talk and ask questions verbally during their conversations in which they often involve. In usual cases, people keep asking questions in voice searches. You should thus take such points into consideration.
Go for the Mobile-Friendly Websites
Keep it in mind that your website must be developed mobile friendly to ascertain that it finds a place in organic as well as voice-based searches. Google is rolling out the mobile-first index nowadays. It is indeed being urged to make it compulsory for everyone to go for mobile-friendly websites. It is the need of the hour in the current context. You should thus ensure that your website too passes the Google Mobile-Friendly Test, and has its effective Page Speed performance in order to attain its sustainable place in the voice searches.
By now, you must have understood the importance of voice searches as to why you need to optimize your website for that purpose. SEO professionals associated with our agency at SEO Content India enlisted a few important tips above. They will keep updating you with similar such information in the future as well. Hopefully, these tips are helpful for you to optimize your websites for voice-based searches. Our copywriting services can help you get the best quality and up-to-date content.
Don’t ignore such important factors because the voice based search is going to flourish in the coming days. They are going to be the future—as new trends. Keep such prophetic aspects into consideration to ensure your website always remains ahead.
Related: SEO Copywriting Tips to Support SEO