Your website starts generating leads only after attaining the stipulated search engine rankings. Such rankings would solely depend upon your ability to create the successful SEO strategies besides their professional implementation. With time, SEO strategies are also changed. So, prepare yourselves for SEO strategies in 2018.
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SEO strategies become successful when you find and start working on the right keywords. Indeed, keywords are the biggest factors to determine whether your SEO is going to be successful or remain an utter failure.
To find out such simmering keywords to actually use for an unbound result you seek, you will have to do good homework and thorough research. Do that prior to taking your decision for which ones you are going for obtaining the result.
The keywords are mainly of two types:
1. Short Tail Keywords
2. Long Tail Keywords
1. What are the Short Tail Keywords?
Also known as “head” terms, short tail keywords comprise of the 3 words or even less. Examples of such keywords are ‘buy shoes, online shopping, buy cloths online’ and et al.
Benefits of Short Tail Keywords
Short head keywords have countless benefits thus SEO agencies should not forget to use them according to their suitability.
Some of their notable benefits include:
Driving traffic to your site: Even if it’s not in the big size, it helps to generate more traffic through your website.
Fits easily into your copy: They are much easier to include into your copy without facing the issues of awkward phrasing. Reason being; they are typically just a word or two and often match the topic perfectly with best of the suitability option.
Increases ROI: Since short tail keywords bring traffic, they also help the companies or organizations generate maximum revenue. Increased traffic further enhances the chances of conversion from potential approaches to loyal customers.
Get unique visitors: People who are not much familiar with the online search industry typically search on the topics they’re looking for without adding any details. Your short tail keywords appear in such situations and thus take them to your website in no time.
Disadvantages of Short Tail Keywords
Besides offering several advantages, such keywords do bring some disadvantages as well. Since such keywords don’t exactly indicate what the users are looking at, the chances are high of getting wrong or irrelevant traffic to your site. Being short, they need more efforts and time to get ranked on popular search engines. When compared to long tail keywords, they thus lack behind in the following points:
- Difficult to rank
- Less likely to result in the leads
- High search volume
- High competition
- General to your product or service
2. What are the Long Tail Keywords?
Long tail keywords are the keywords or key phrases which are more specific and thus they are usually longer than the more commonly searched ones for keywords. They comprise of the 3 to 5 words. Such keywords get less search traffic, but they usually have higher conversion values due to being more specific.
Benefits of Long Tail Keywords
Long tail keywords have numerous benefits which must be understood. They are not only beneficial for the organic search purposes but also for the paid search categories as well.
More Targeted Search Results
Long tail keywords are more specific than the short tail keywords. So, they bring the targeted customers only. Short head contents might bring irrelevant traffic and thus the chances are high of increasing the bounce rate. Once you have the targeted traffic, the chance of getting converted increases further.
As these keywords are usually longer, there remains lesser competition with them. Employing the longer tail keywords might often lead to easier and quicker ranking results than solely focusing on the ranking for higher volume and for more popular terms. Such process would at least help your website start appearing in the search results to provide traffic from the visitors looking specifically for what products or services you offer them.
Much More Profitable
In B2B PPC, long tail keywords will result into:
- Lower CPCs (cost-per-click)
- Higher CTRs (click-through-rate)
- Higher quality scores
- Higher conversion rate
In B2B organic search, long tail keywords will result into:
- Lower bounce rates
- Higher average time on site
- Higher conversion rate
Long Tail Keywords or Short Tail Keywords
When your website carries huge contents, a highly specific but general item, or strong brand and domain authority, then you should go with the short tail keywords instead as they would still work for you.
On the other hand, if you are looking for the higher conversion rates, lower costs, lower competition, and volume which are specifically after what it is that you are selling, the long tail keyword game is one you and you should opt for them.
Definition of Long Tail SEO
Here is the two terms combined – long tail keywords and (SEO) search engine optimization. When both are combined then the chances of search engine ranking definitely improves manifold.
Long tail SEO is defined as a technique of targeting the highly specific niche search terms or long tail keywords, which usually consist of the 3+ words, and are much easier to rank due to low competition.
Role of Content for Search Engine Ranking
Whenever you do an extensive homework and thorough groundwork to find out the keywords that can rank easily your role doesn’t end there. It is not enough until you generate the awesome content and craft that for targeted success. You have to create unique and fresh content. Your content must comprise of the targeted long tail and short tail keywords to maintain thorough balance.
While generating web contents, you should take assistance from the professionals to ensure preparing rich and SEO optimized copies. They are well aware of the trick of the trade and apply strategies for easy ranks on the searches. Professionals have that skill to incorporate the keywords without breaking sentence structures or the primary sense of the content pieces.
Careful integration of short term and long term keywords in contents always play pivotal role to improve search engine rankings. Latest SEO tactics is to balance your use of short-head keywords with the long-tail phrases. They indeed prove highly supportive to generate the quality content and thus tweak your strategy according to the search engine algorithms. This is how you attain the desired success.
Improved rankings help you to increase traffic. And, increased traffic leads to boost domain authority and page authority, and thus you convert your website into an authoritative ones. So, wise and prudent strategies help you attain success, which is long lasting and yield you results.