link building

Importance of Link Building in 2020

If you run a website or a business, then for sure you can’t ignore the benefits of link building. It offers ample benefits and remains the most useful tool for online brands to pave the way for a new dawn. With totally new emergence in the online world and for business opportunities, SEO landscapes to link building have gained popularity further. The need of building high-quality links has been growing more now due to several potential factors associated with them. While building links for your website, one important point which you need to keep in mind is the quality of the links.

Link building is one of the best activities to improve the ranking of a website, but the SEO experts and digital marketers are advised to concentrate on quality than quantity. A backlink from high quality and a relevant site can do wonders, on the other hand, a bad backlink can ruin your website permanently.

You May Also Like: Link Building Blunders to Avoid: A Basic Guide

What is Link Building?

link building benefits

Link building refers to the process of getting external pages to link to a page on your website. It is one of the effective and genuine SEO tactics, which improve the ranking of a website. While building links, choose anchor texts carefully as it also plays a vital role in SEO. Avoid exact match anchor text for ranking improvement.

Similar: SEO Benefits of Link Building through Contents

Here are some vital benefits of creating high-quality links.

  • Build Your Brand Authority
  • Drive Organic Traffic
  • Long Term Directory & Resource Links
  • Create New Relationships
  • Brand Name Exposure
  • Improve Organic Ranking

Link building features

link building features

As an extensive campaigner, link building does great support to go for the desired campaigning sought for websites to get noticed. It is a unique tool and proves helpful for the websites to thrive online. Like guiding support to move ahead in a proper direction it gives a chance for newer explorations. As a genuine process of acquiring the hyperlinks from external websites to yours, link building makes a big difference by giving a new boost to the websites. It is simplistic still the most powerful tool to keep websites at the limelight without doing any additional effort.

Here are some major steps you should notice:

  • It is a unique navigating tool between pages on the Internet through the hyperlink
  • Once link building is processed, search engines use links to crawl the web to help one get benefitted
  • An effective technique to build links besides SEO strategies show the right path
  • With proper link building by high-quality links, it helps one to remain ahead from competitors to even beat their SEO strategies to avail of the benefits.

Why link building is important for SEO?

Due to connectivity between link building and SEO activities, it is mandatory for an assessment by keeping the technical jargon into consideration. Steps like creating links to link building for interpretation for search engines to focus on links for ranking are important as they are genuinely connected. It is not a fully technical process but functioning is very much technically sharp to notice. That is why associated features of link building and SEO must be evaluated in that context to promote sites to rank and gain overall reputation. Its features are of a direct link with the following:

  • Link tag starting or anchor tags to open the link tags
  • Keeping search engines updated about following for ranking purposes
  • Identification of link referral locations or hyperlink referral of local links
  • Texts or visible/anchor link of texts as clickable link made usable all the time
  • Link tag closures signal link tag end to search engines in technical steps

Link building and search engines’ correlation

link building SEO

There is close connectivity between link building and search engines. They function on a fundamental principle that links are often used by search engines for the dual purpose to make new web page discoveries besides the second important role of them to focus on steps to determine in what capacity pages must be ranked in the results through link building. It is the primary reason that high-quality sites are often given preference due to their ranking high in search results.


It is well understood that link building plays an important role to streamline websites to rank in the search engines. From domain level to keyword agnostic and to page-level linking, they play a crucial role in page traffics. Furthermore, the role of link building in social metrics is equally important.

In a layman’s language, link building definitely builds relationships to enjoy wider connectivity and thus get noticed. As and when you send referral traffic through link building, SEO gains a new boost. While doing so, you also avail the benefit to build a brand and stand ahead from the rest.

If you are looking for a professional company for link building and content writing services, including speech writing services, and news writing services, SEO Content India can help you greatly.


  1. Write more, that’s all I have to say. It is an informative post.
    Link building was important, is important and will remain important.

    1. Hi Darious,

      The post – Why is Link Building Important for SEO in 2019 and beyond is written for SEO experts, link builders and digital marketers.

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