Improve Domain Authority

Why & How to Improve Your Website’s Domain Authority Quickly?

Almost all bloggers, webmasters, SEO experts and site owners from around the world have the one common goal – ‘how should they improve the organic ranking of their respective websites.’ They always take concrete steps to improve the ranking of their websites for that important purpose. In the verge of doing so, they are supposed to perform many out of the box activities. Out of those innumerable steps the one which is at the forefront today to bring desired improvement are Domain Authority (DA) and Page Authority (PA) of websites respectively. It has causal relation with an increase of DA and PA which smoothly leads to the next level to bring ample boost in the organic rankings of respective websites.

Importance of DA can’t be ruled out for the sustainability of websites which seek reputation for global presence. Authority always proves helpful to rank keywords at the right juncture. Furthermore, it plays effective role to turn websites unique thus they appear in front of the authorities to search bots. It means, whatever you write or post on a particular website would be considered important, provided it was a valuable stuff. You are assumed to be authoritative thereafter. And, it indirectly means that you gain more followers; maximum sponsored post requests and last but not the least more value of blogs which can create wonders through enchanting both human readers and also keep the machines in loop.

What is Domain Authority?

How to improve DA

Hundreds of thousands of web metrics are responsible to bring improvement in the website rankings. Domain Authority (DA) is though one such important web metrics that remains in the notice of all and sundry. It is the website metrics being developed by Moz and remains popular globally. In fact, greater is your DA, more likely that you would have strong traffic and high ranking avenues.

Domain Authorities are based on multiple factors, including the following;

  • Moz Rank
  • Moz Trust
  • Social Signals
  • Linking Root Domains
  • Total Backlink Profile
  • User Experience
  • Site Loading Time
  • Traffic

Domain Authority Vs. Page Authority

Don’t get confused about Domain Authority with Page Authority. Both of them have entirely different metrics thus such factors need to be understood elaborately. DA improves the rankings of websites as a whole while PA is a score of particular single page in question. This difference should be understood that DA of a website remains same throughout the website unlike PA that keeps changing across the sub-domains of same root domain.

How to improve domain authority?

The DA of your website is decided by Moz, and there is no other way to directly influence that metric. However, anything you can do to improve your organic traffic, SEO and your link profile will also boost the DA, which you should know.

Following are the five most effective ways to improve your link profile in order to improve SEO, PA and DA respectively.

#1. Publish quality content

High quality and well researched contents dually benefit you by improving maximum user engagements besides helping to create backlinks for your website. You must create high-quality contents consistently and publish on regular intervals for genuine impact. There would be hardly any chance that other sites link to yours without linkable and authentic contents. In such cases your chances of increasing rankings would decrease. The time is rife that you take prompt action to avoid bad scenario.

You may Also Like: 6 SEO Tweaks to Improve Website Content’s Value

Always create fresh contents. If your content is old, then take instant steps to edit that and ascertain it matches latest updates and guidelines. Updated quality contents will definitely create wonders for your website by engaging maximum readers.

#2. Optimize your internal links

Internal linking is one of the highly successful elements for SEO strategies to attain success. Apart from improving user experiences, it equally boosts rankings thus proves helpful to spread link juices across entire domain. It is a great idea to link the high PA (Page Authority) pages to lower PA pages in order to pass on the link juices.

Linking high-traffic pages to low-traffic pages not only improves traffic of low ranking pages but also increases the conversion rates.

#3. Improve your on-page and off-page SEO

Make it a priority to look into your on-page and off-page SEO activities respectively. Have an eye on both judiciously to improve your site’s ranking and domain authority.

Here we mention the on-page SEO activities, which you should look at keenly:

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • Page Loading Speed
  • URL Structure
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density
  • Image SEO
  • User Engagement

Below are the off-page SEO activities, which you need to look at equally:

  • Social Media Engagement
  • Social Bookmarking Sites
  • Forum Submission
  • Blog Directory Submission
  • Article Submission
  • Question and Answer
  • Video Submission
  • Image Submission
#4: Disavow the toxic backlinks regularly

Webmasters knowingly or unknowingly create certain toxic backlinks at various occasions. They are bad for the overall health of websites. You should check for toxic backlinks and disavow them on regular intervals to keep the website safe. Don’t wait till a penalty strikes your site. Keep cleaning up your link profiles frequently. Dig into your link profile every now and then to find if there is presence of any spammy links there. If you find any, get rid of that immediately.

#5. Have some patience

Have patience

To improve the domain and page authorities of your website, you must concentrate on turning your website authoritative on all occasions. In addition to this, domain age also decides the DA of a particular website. The older a domain, the higher would be its authority. Domain age translates into domain authority only if easily generates quality contents and considers the latest SEO strategies to engage visitors.


The experts at SEO Content India explained some of the notable factors as workable techniques about how should you improve your DA. Keep them in mind to incorporate as and when you find opportunity to improve the DA of your website. You can improve ranking, generate traffic and thus find better sales avenues by taking many such prudent steps. You can also consult our experts for more information about it.


  1. Useful info. Luckily, I discovered your web site accidentally. Your post “What is domain authority and how to improve it?” is indeed useful doe all SEO experts.


    1. Hi Blake,

      Thanks a lot for appreciating – What is domain authority and how you can improve your sites’ DA.

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