How to ensure your blog posts rank organically in the Google searches?
Blogging is an art of expression through which you express your ideas and share them with the potential readers. Are you the one who write blogs to express your mind? If not, then start writing now because it is one of the most effective sources of inspiration which is equally considered a great way to start the generating traffic, reach up to new customers, cement online reputation and also develop your brand awareness for a newer success you seek.
According to HubSpot, 55% of marketers have already confirmed that blog content writing is their top inbound marketing priority in the current context.
Let’s look at the other side of the mirror too when it becomes too much frustrating if your blog posts fail to generate the desired traffic and engagement. No matter how hard you tried to craft them, you fail in attaining recognition. Why? This key factor needs to be understood. Like you, there are many other business owners or entrepreneurs too who are bound to face similar such problems, it didn’t heed to the certain strategic blogging plans. After spending lots of time and efforts to create a high quality and well-researched blog post, you would seek a reward. Your discouragement would be highly painful if they don’t get any traction.
The blog posts you create should use a variety of on-page and off-page SEO tactics that can resultantly offer more opportunities to rank in the search engines and thus customers are perused to visit your website. Start with the basic yet most effective rule by writing long-form contents which always play a pivotal role to increase your site’s online visibility.
Blogging Tips to Increase Traction and to Generate Traffic
We have discussed below 5 most effective tips which are bound to offer your blog posts some extra traction and thus they bring a large amount of traffic in the least possible time period.
1. Keyword Research
Keyword research does not mean that you incorporate as many keywords as possible in your blog posts. There is no dearth of keyword researching tools like the most popular one—Google Keyword Planner. It can help you the most to find out and target the keywords which your prospects search for and also those keywords that you have a chance of ranking for. While incorporating the keywords naturally, you should consider for the longer phrases (3+ words) which are highly relevant to your business.
Also, you should use your long-tail keywords in the URL, Meta Title, Alt image tags, image captions, Header tags (H2, H3, etc.) and descriptions.
2. Image Optimization
Google and similar other reputed search engines too can’t read the images until and unless they are optimized meticulously. It is therefore important that you focus on the image optimization process. It is vital to ensure that Google and rest search engines have the proper know-how of images you use. Wherever you upload an image or a video to your blog, ensure the inclusion of keywords in a file name and then fill in alternate text fields with a brief, keyword rich description of the photo image used.
3. Internal & External Linking
Don’t forget this reality that there are countless benefits of going for internal linking such as improved usability through the anchor texts, help spread the link juices, boost page views, improve PageRank and boost engagement to name a few. On the other hand though, link out to other reputed websites equally proves effective. Having valuable external links can prove helpful to improve the authority and PageRank of your website. Before linking out to others, check their websites’ authority and the value of information on the said pages to avail the desired benefits.
4. Social Media Channels
If you evaluate keenly, you can find that there are many social media channels that you can use to create connections with the potential and current customers. Publish your blog posts on those channels on regular intervals besides ensuring it that you offer prompt replies if someone comments on them. If your blog has the buttons of some popular social media channels, your readers would be able to share your posts easily with mere a couple of clicks. Apart from generating as well as engaging sufficient traffic, you can equally build an online reputation by using social media channels.
If your blog is not mobile-friendly, then undoubtedly you are going to miss huge traffic which could be easily yours without doing any additional effort. Search Engine Land reveals that nearly 60 percent of the searches are now from the mobile devices or smart devices which anybody and everybody has easy access to nowadays. Ever since the updation of the Penguin algorithm in April 2015, Google is heavily favoring the mobile-friendly websites. Keep such factors into consideration as to how you must understand such ardent need of going mobile friendly to give a new boost to your blog posts and websites for their maximum reachability.
Creating blog posts is not only a time-consuming affair, but also requires lots of resources and funds. If you get assurance to receive the organic ranking, drive traffic and improve views over a period of time, then you won’t hesitate in investing funds as required besides time and any other resources sought. The strategies discussed above will definitely prove helpful to you in multiple angles. To write an informative and user-friendly blog you are advised to hire a content generating company which has attained reputation in the market and caters to such services to the large chunk of clienteles.
Such companies boast with their team of highly skilled professional writers from different educational backgrounds. They endeavor to satisfy the special and unique content requirements of the respective clients represented through various business niches. Take for example; reputed content agencies maintain their arena through a team of writers with their multiple skill sets including the ones as the dedicated newsletter writers who create customized professional newsletters.
Are you going to use these strategies which have been discussed above to ensure organic ranking and thus traffic to your blog posts? If not, then what is in your mind? Do share below!