Reasons Your Blogs Don’t Rank Organically
Blogging is an integral part of website operations. It should be carried out actively to offer fresh content while incorporating other technical factors, such as Search Engine Optimization (SEO) operational strategies. Regular blog posts offer a dual advantage: they improve the organic ranking of websites once people start reading them, and they generate traffic to the best extent possible. Such traffic finally reaches the next level, converting into business leads and bringing more customers into your fold. Be aware of the reasons your blogs don’t rank organically.
It is obvious that once your blog posts rank organically at the top, you start receiving client responses, which serve as public opinion on the respective blogs. This is how you are being recognized through such an effective medium of obtaining organic rankings. Huffington post reveals that blogs have been rated as the 5th most trusted source to get accurate online information.
What matters the most is that you invest your time, energy, and resources to create informative blog posts. By making them unique and exclusive, you definitely leave a lasting impression on general readers, turning them into loyal customers. the respective industries you deal in. We have outlined some major reasons your blog isn’t Driving Organic Traffic.
Unranked blogs will lose organic traffic.
If your blog posts fail to rank organically, you are literally on the verge of losing organic traffic, which was the core idea and ambition behind creating the blogs. It has already been evaluated, researched, and confirmed time and again that organic traffic improves the ranking of a website; thus, that can’t be ignored or ruled out at any level. If your blogs struggle to get organic rankings to drive traffic, then it is impossible for you to bring improvement in sales to smoothly grow a company.
Countless benefits are there when you write blogs and post them regularly. Blogs keep potential customers engaged on your website. Furthermore, they invite readers to visit the website regularly to explore it to the fullest extent possible. It is a proven fact now that blogging remains one of the best ways to establish communication with both existing and potential customers. Many marketers also use blog posts to restore online reputation.
Here are some key reasons why blog posts fail to rank properly on Google search results.
1. Lack of social media presence
Make your posts go viral by sharing them across different social media channels. Apart from bringing traffic to your website, such steps will equally improve the branding of your organization due to its easy reach to millions. Popular, widely used social media channels, including Facebook, LinkedIn, Twitter, and Google+, can be used for such purposes. They will indeed create wonders for your blogs to get channeled to hundreds of thousands of people in one go.
As mentioned above, popular social media sites are noticeable; once they start generating social signals, the resulting impact is a direct effect on Google rankings. It has been proven that search engines notice social media activity.
2. Absence of link-building strategy
When publishing your blog posts, you must ensure you have a proper, highly effective internal and external link-building strategy in place. You should interlink with your previous posts to increase page visits to improve the website’s SEO. This is how you get noticed by most people. On the other hand, you should also link out to as many authority sites as possible to keep your readers in the loop.
While building backlinks for your website, ensure you follow all elements of anchor text optimization for SEO.
Related: Link Juice and Its Notable Benefits in SEO
3. When you are new
Search engines usually take some time to recognize new blogs and index them properly. Remember that the longer your blog has been around, the more likely it is to be indexed by search engines, especially Google. While updating your blogs, you should thus try to keep long-form content instead, which is preferred by Google and the rest of the search engines. Don’t forget to optimize the keywords, meta titles, and descriptions that best support your SEO strategies.
If you have a question about why your blog posts don’t rank organically, remain calm and wait for the time to pass.
4. Forget building a link to the post.
Link building has been considered the number-one activity for improving the ranking of any website. Once you upload a blog post, don’t forget to promote it online. Write content and link back to the posts. This way you improve traffic and rankings. All of this takes time, but you have to stick to your long-term goals.
5. Write readable content.
If your created content isn’t interesting and readable, then you hardly benefit because there are increased chances of bounce rates to mar your site. It is thus necessary to write scannable, readable content that will prove worthy for you in all respects. Such content is loved by readers as humans, and so are they approached by the search engines as machines. Use images, headers, sub-headers, line breaks, and bulleted lists as much as possible. There are additional steps that can transform the blog’s readability and engagement.
6. Include 1–2 keywords in specific parts of your post.
When you are determined to write SEO-friendly blog posts, you must have knowledge about keyword density. If you use the keywords carefully, you will be successful in getting your website ranked on SERPs.
There are five essential places on your blog where you should try to include your keywords naturally: the title tag, headers, body, URL, and meta description.
A. Title Tag
Title Tag optimization plays the second most important on-page ranking factor for any website, after content. While writing the titles, make sure to include your keyword within the first 60 characters of your title. The reason is that after the first 60 characters, Google cuts titles off on the SERP.
Apart from inserting a keyword, you should use crisp language so it captures the search engine’s and readers’ attention. Staying up to date with SEO best practices for blogs is also helpful for improving blog post rankings.
B. Headers
Try to incorporate your long-tail or short-tail keywords in the H1, H2, H3, and H4. Do not push keywords unnecessarily, risking keyword stuffing penalties. This means using your tweaked keywords only in a natural, reader-friendly way.
C. Body
Mention your keywords at a normal pace throughout the body of your post. Before you start writing a new blog post, you should be well-armed with the list of keywords and strategies on how to incorporate them into your post. Your primary idea should be to convince your readers to read and take action.
If you know how to write SEO-friendly blog posts, your posts will rank with minimal SEO efforts.
D. URL
URL Optimization for SEO will help you improve the ranking of your pages in Google and other search engines. Incorporating keywords into the URL is a great way to help search engines understand the topic of your post. In addition, URLs are the first thing search engines crawl on a page.
The length of the URLs should be short, limited to 3 to 4 words.
E. Meta Description
The primary aim of the meta description is to provide search engines and readers with information about your blog post’s topic. While writing content for meta description, ensure you use your keywords in a natural way.
Do you know how to check a blog’s ranking? There are many free tools available online. Check the blog rankings and start making modifications so you can improve the rankings of old blog posts.
7. Maintain blog frequency
Try to upload blog posts to your website regularly and maintain that frequency, as consistent content keeps readers & search engine bots happy. Make a calendar for blog updates and stick to it to achieve your goals.
It is not necessary to publish a post daily; you may publish a post once a month. But ensure you post one post each month, and it is high-quality and well-researched. If you want your blog posts to rank organically, maintain blog frequency.
8. Avoid Unethical Ways
When you are looking for ways to improve blog post rankings, you must avoid unethical ways, including link farming. Such black-hat SEO tricks can result in getting your blog blacklisted. Ethical methods may take time, but they will ensure sure-shot results in the long term, increasing organic ranking and thus traffic.
SEO is not rocket science; it takes time to show results. You must learn ways and tailor strategies to make your posts go viral and achieve rankings on Google. These tricks will help you instantly improve your blog posts’ organic rankings.
9. Create Long-Form Content
First of all, it is important to note that there is no precise, “optimal” word count, but long-form content, which should be approx. 1000 words to 2000 words have a higher chance of getting a place on SERPs.
Many researchers and SEO professionals have confirmed that high-ranking posts tend to be longer and more in-depth. If you are looking for ways to improve the rankings of your blog posts, keep the content long. Apart from working on your new blog posts, you should also keep in mind ways to maintain the organic ranking of blog posts, which have already attained the top position in search engines.
10. Improve Your Site’s Load Speed
A 1-second delay in page load speed could lead to 11% fewer views, a 16% decrease in customer satisfaction, and a 7% loss in conversion. On the other hand, page load speed is considered one of the major ranking factors, which means you need to make your pages load faster to rank well.
There are many free page speed checker tools available; you just need to enter your URL and click “start to analyze”. You will get the result instantly. Slow speed is one of the biggest mistakes preventing your blog from ranking.
11. The Competition Is Too Stiff
If your blog post does not rank on page 1 for your target keyword, though it has been crawled and indexed, it may point to one of the most likely reasons that you may have targeted a highly competitive keyword. For example, let’s say you are a new entrant to travel blogging and wrote a piece called “Best Things to Do in Paris”. It is improbable that you would rank for this search term when there are already too many competitors.
If you search on Google “Best Things to Do in Paris”, you will come across numerous search results dominated by high authority sites like TripAdvisor, Lonely Planet, Time Out Magazine, and Condé Nast, to name a few. And competing against such big sites for a small/new blog would certainly remain challenging.
12. Your Blog Post Lacks Relevance
Google’s algorithms are designed to sort through hundreds of billions of web pages to find the most relevant, helpful answer to any search query. And Google is very good at ensuring that, so far as the search results are concerned, they are relevant to the search query.
Just think, if you Googled ‘How to Make Mango Shake’, you would naturally expect to see tutorials and recipes for making mango shake on the first page of Google—you would not be interested in seeing tutorials and recipes for how to make pineapple shake. Neither would you like to see how to repair your kids’ toys or a list of ways to teach your kids rhymes. This is one of the main reasons your blog posts aren’t ranking organically.
13. Go for Updates
Your website can begin declining in rankings if you don’t regularly update your content. With this fact notwithstanding, the age of your domain may also hold some weight in determining organic ranking, but it can’t be ruled out that it won’t matter much if your content is stale and not fresh. It must be kept in mind that search engines care that, in producing relevant, authoritative, optimized content, you are keeping up with everyone else.
It’s high time you gave your web content a thorough audit if you haven’t done so in more than a few months. Don’t delay; commit yourself to doing exactly that. You need to review the keywords your content uses and make updates where necessary. To improve blog post rankings, check the content now.
14. Weak Link Profile
There is no two ways about it: inbound links matter a lot. You are mistaken if you assume great content will rank without an effortful link-building strategy. Thinking from Google’s perspective, to improve blog post rankings, Google is looking for strong, fresh content that is updated regularly, but if your site lacks any inbound links, why will it rank? Realize all Google knows: some lacunae on your part keep other sites from wanting to link to you. Consequently, Google wants to keep you out of its top rankings.
A weak link profile could be one of the top reasons your blog isn’t ranking in search results.
15. Technical SEO Issues
If you are looking for reasons why your blog posts aren’t ranking on Google, there might be some technical issues. Slow page loading, poor mobile optimization, and broken links can all have a detrimental impact on your rating. Perform a technical SEO audit to detect and resolve these issues.
If you are thinking, ‘Why isn’t your website content appearing on Google?’ check for technical SEO errors.
Final Thoughts – Reasons Why Your Blog Posts Don’t Rank Organically
Being a little cautious when writing blog content and uploading it will definitely help you get them ranked in search engines. Organic ranking is mandatory to obtain traffic and improve the ranking of blog posts which can be converted into paying customers thereafter.
Experts at our Content Agency in Greater Noida, India, are hopeful that the above-mentioned tips have proved greatly helpful to our esteemed readers. If you still have any questions or doubts, do let us know. Our webmasters are available round the clock. We will resolve all sorts of reader queries. Our team always strives to provide an appropriate response. Now you no longer have any questions about why your blog posts don’t rank organically.
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