20 Best Ways to Repurpose Your Content

Creating refreshing and high-quality content isn’t always a painless task for content creators. Generating audience-specific and quality content is a time-consuming process as it involves research, analysis, and creativity. No wonder it is said that ‘content is the king‘. However, you might not always have fresh ideas for your content. Here’s where you can put your old pieces to use and breathe new life into your content by repurposing them. If you are looking for the best ways to repurpose your content, consider reading this post.

What is the Repurposing of Content?

Repurposing your content means taking content that you have already created and reinventing it differently for your audience. In simpler terms, you are recycling your existing content. Here’s how repurposing your content will help you grow:

Reaching new audiences: Your original piece targeted a specific set of audiences. By repurposing it, you have broadened its reach. People whom you initially didn’t consider as your target audience are now viewing your post and following your blog.

Boosts Organic Traffic: It is needless to say the more content you create, the more organic traffic you attract. Creating multiple pieces around the same topic will increase your website’s visibility. When users search for related keywords, your website is more likely to appear in the Search Engine Results Page (SERP) for your benefit.

Portrays Expertise: When you publish quality content that encircles a particular niche, it shows that you have a profound understanding of that specific subject. Your audience begins to seek your expertise on the topics in that niche.

Twenty Most Effective Ways to Repurpose Your Old Content

Before repurposing your content, it is essential to ensure that your content is timeless. If you are aware of how to bring drastic improvement in content creation strategies you will be on the right path to repurpose your existing content as well. Ensure that the topic is still appealing to your target audience. Posting outdated and irrelevant content could negate the whole purpose. It is a complete guide to repurposing content.

Here are the twenty best ways to repurpose your content:

1. Review Your Most Popular Posts: Going through your previous posts’ analytics facilitates your content’s useful insights. It helps you analyze the type of content preferred by your audience. Identify the top five posts on your website and see if you can build additional content around those posts. Perhaps you could make a comparison of the topics then versus your view on them now. You could even add additional notes to your content to drive in more insight for your audience. Repurposing your most popular posts could also help reinforce your message to your audience.

2. Re-promote on social media: You may have a few posts that have been long forgotten, even by you. Such posts are like books in the bookshelf that have gathered dust because no one has read them. Here’s your chance to redeem those forgotten tales by ensuring they get the attention they deserve. Learn how to repurpose blog content for social media.

Reposting them on multiple social media channels will not only help increase their visibility but will also attract a new audience. Remember the six disquieting barriers to Social Media results while you plan to re-promote your content on all such platforms.

3. Create Vlogs: At times, your audience may respond more positively to the visual content than the lengthy articles you publish on the website. You can repurpose your content into vlogs instead. Creating vlogs makes your content more appealing and creates a personal connection between you and your audience. It is one of the most effective ways to convey a strong message; therefore, it establishes your authority as people start expecting more such information from your end.

You can end your vlogs with a question and ask your audience to post the comments section’s answers. It will increase engagement in your blog and thus attract more traffic. Creating vlogs is also a great way how to repurpose your most successful content.

4. Write Guest Posts: Take expert help for guest post writing. If you have expertise in a particular subject, you can extend your knowledge to other websites. Writing guest posts will give you additional platforms to showcase your content. They will serve as mediums to promote your blog and brand to the best extent possible. If the readers like your content on these websites, it will automatically drive traffic back to your website.

5. Build Infographics: An infographic is a collection of charts, images and other visuals. Hubspot describes how infographic matters. It is a visual representation of information with minimal text. Creating high-quality infographics could be a challenging task. Breaking down bulk content into a graphical format could take up a lot of time and resources. However, there are numerous templates and tools available that will give you a head start.

6. Conduct interviews: When you start a blog or a website, you become a part of a community. You tend to get acquainted with many more experts creating similar content like yours. Conducting interviews is an effective way of collaborating with other content creators. You get to share your ideas and experiences with them.

The people you interview tend to promote the interview on their social media handles, which helps you gain traffic to your website. The best part is that you don’t have to come up with fresh ideas for the interview. You can choose topics revolving around your existing pieces. Conducting interviews is one of the creative ways to repurpose content.

7. Break Up Lengthy Articles into Shorter Posts: Some of your pieces may have taken up more time and resources than others. While these pieces may have made it to your hall of fame, you may not have been able to dedicate time to creating more content. Don’t let these articles go to waste. You can reinvent them by taking out small excerpts from these articles and posting them as shorter posts. It will give your old posts a new purpose and attract readers who prefer short reads to lengthy posts.

8. Craft Mailers: Another effective way of repurposing your content and keeping your audience engaged is by creating mailers for your audience. You can create a series of various themes, such as top five posts, top recommendations, editor’s choice, etc. In this way, you are highlighting your old posts without creating new content.

9. Share Your Behind the Scenes: Each piece of content that you create has a particular process. You may have had to choose a topic; first conduct research, create an outline, do multiple editions, select templates, etc. You can share this process and its insights with your audience. You may take an example of a particular post and tell them the various steps it took to create it. These behind-the-scenes insights will also help engage your audience.

10. Create a Question-and-Answer Post: Your readers or viewers may have numerous questions about the content you create. It indicates that your audience is seeking your expertise in quenching their thirst for knowledge. Go through your previous posts and inbox and look for the questions on them. Please answer these questions in your next post and see how your audience responds to them. It will also help in building a personal relationship between your audience and you.

11. Turn blog posts into podcasts: Converting them from text to audio is one of the simplest ways to repurpose your content. All you need is a device to record your voice. Give it a try by giving some of your blog posts a second life in the form of podcasts.

12. White papers: You can build white papers out of old blog posts. These are excellent marketing materials. You should tweak its structure or add some more details to convert it to a perfect white paper, depending on how in-depth your blog posts are. It is also one of the best ways to repurpose your content.

13. Hold a webinar: If you want to attract more leads and interact with your existing audience in real-time, you better hold a webinar, as it is an excellent way to do that. Mix things up by combining the available information from a couple of posts related to each other and adding a little brand-new content.

14. Publish your writing on big sites: Don’t keep your writing confined to your blog. Instead, reach out to thousands of more readers on big sites like LinkedIn and Medium. But at the same time, it is essential to republish your work the right way, or else Google could penalize you.

You may Also Like: Blog Writing Tips to Boost SEO & Generate Traffic

15. Combine multiple blog posts into an eBook: If you have written many blog posts on related topics, but some of those posts are together,. It will be sufficient material for an eBook. There is no need to make haste and run to Amazon to self-publish your book. Take the time to make your eBook genuinely high-quality.

16. Slide share presentation: If you have had an opportunity to give a presentation or hosted a webinar lately, don’t let your slides languish on your hard drive. Ensure the information is evergreen, and then upload the deck to SlideShare to have a more extensive viewership.

17. Create an online course: Have you ever created a series of how-to articles, videos, or webinars? Then it’s time for you to consider repackaging them into a course. Even a short and free course can help you get more email subscriptions.

18. Play with scale: Bind numerous smaller pieces of content together into one extensive, ultimate how-to guide, or break a big chunk of content apart into bite-sized bits of content. Zero in on the details to expand them to create new, more advanced content. One of the creative ways to repurpose content is to play with it.

19. Turning your customer emails into pieces of content: If you find yourself fielding duplicate customer emails all the time, turn them into permanent content for your site. Make sure this content is easily found by the customers.

20. With repurposing in mind, create new content: When you start working on a brand-new piece of content, think well ahead about how you will be able to re-use it in the future. Not everything has to be recycled, but if the content is created to be repurposed in the future, the job will be more accessible when the need arises. So, now you have ways to repurpose your content in business.

You May Also Like: How to Create Website Content Which is Evergreen

Let Us Conclude: Ways to Repurpose Your Content

While repurposing content, ensure that you choose the topics carefully. Don’t compromise on the content quality in any way. Ensure that the content you create is still geared towards your audience’s interests. Repurposing content is only successful when you add additional value to it. You can also get support from reputed content agencies to get the needful done.

If you need our help with any type of writing service, including blog writing services, medical writing services, etc., among others, let us know. There are 100 ways to repurpose content, but you should choose any 10 and stick to them for better results.

You May Also Like: New Ways To Refresh Your Old Blogs