How to Improve SEO Rankings of Old Blog Posts
It is an era of digital resurgence; a boom in communication infrastructure has an impeccable impact on our lives. As businesses undergo their biggest-ever transformation from traditional to online due to the rapid rise of eCommerce sites & apps, there is an urgent need for blogging. Writing blog posts is mandatory to keep websites up to date with the latest information and trends. Equally important is promoting them through various channels to improve the rankings of existing blog posts and, in turn, organic traffic.
Related: Roles of Blogs to Make Personal Brand Reputation Online
Improving the ranking of existing blog posts is considered one of the most effective ways to support ongoing digital marketing activity. Such posts are always helpful for improving SEO, engaging existing customers, and boosting customer retention. An exemplary means to build the overall brand image, blog posts leave a greater impact. As the strategies for SEO improvement have changed over the years, you must remain aware of some of the solid tactics or strategies that offer you an assured improvement in the search visibility of your website. How to improve the SEO rankings of existing blog posts could be a question for many.
There are many benefits to successful blog marketing strategies, including online reputation management, supporting ongoing SEO efforts, increased traffic, improved communication, and enhanced credibility, among others. So, keep writing blogs consistently and keep the old blogs updated to match the requirements of the industry, readers, and search engines. The best ways to optimize old blog posts for SEO are widely agreed upon among digital marketing experts.
Do you find your blog posts ranking low in search engines even though they were informative and creatively written pieces of stuff? You are keen to see your updated blog posts rank highly for the specific keywords. Do you want to improve the ranking of your existing blog posts? Here, we discuss the feasible solutions to fulfil such customized needs.
Sometimes, your blog posts appear on the second or third page, which hardly makes them fruitful because they go unnoticed. The fact is that being on the third page is not much different than being on the seventh page. If your pages appear on the 2nd or 3rd page, slight SEO work would definitely help you get them to the 1st page of Google and remain noticed. If you are ready with proven strategies to boost the rankings of existing blog articles, you can achieve your online success.
Ways to Improve SEO Rankings of Existing Blog Posts
Our experts have listed below 10 unique ways to help you discover tools and tips that deliver surefire improvements to the search rankings of your already published blog posts. In this post, we have outlined SEO tips for refreshing old blog posts.
1. Start Building High-Quality Backlinks
In 2019, backlinks from high-quality, relevant, and authoritative sites remain one of the most effective SEO strategies for getting websites ranked in search engines. There are several methods to get such links, including writing guest posts, sharing infographics, and by creating social media profiles. While getting the posts published for your link-building strategy, don’t forget to check the domain authority and page authority of a particular site to obtain the desired result. High-quality backlinks improve your ranking.
It will help you learn how to increase search engine rankings and, in turn, organic traffic from existing blog content.
2. Include More Keywords
One of the easiest ways to improve the ranking of an already-published blog is to include more keywords, synonyms, related phrases, concepts, et al., to get noticed. So, now all you need to do is go back to your updated blogs and optimize them by incorporating more long-tail keywords to improve rankings. You can also add content by using your targeted keywords. Add content while maintaining your keyword density. You should maintain the length of your content, as content under 300 words is considered thin by Google.
Including more keywords is a common way to improve search engine rankings without writing new content in existing blog posts.
3. Republish Your Old Content
Republishing old content is another sure-shot way to improve the search engine rankings of blogs to the best extent possible. Edit your existing blogs by incorporating specific spin ideas, in addition to adding new sections and information. Ensure that you embed new images or videos in them to keep the existing blogs fresh before getting them republished.
You should equally keep in mind the value of updating dates; thus, you must edit the already-published date to give it a new look and feel. Furthermore, you mustn’t forget to share the republished blogs on social media channels to engage & attract your social media fans and followers. This is how to optimize published blog posts for better SEO.
4. Create Internal Links
Backlinks from relevant and authoritative sites are crucial to gaining high rankings. You shouldn’t, therefore, misjudge the power of internal links as well. Create internal links to relevant blog posts to give your site structure and engage the audience, and to help Google understand your site, so it can take the next step of ranking your content at the right juncture. While creating internal linking, you must link to a page that talks about similar topics and has related keywords to add more value. High-ranking posts are advised for the internal linking to bring immediate results.
5. Edit Your Meta Titles and Descriptions
You must slightly edit the meta titles and descriptions by inculcating the long-tail keywords. It is worthwhile because meta titles and descriptions play an important role in improving your posts’ rankings. While writing meta titles and descriptions, you shouldn’t forget to read the Google Guidelines. It keeps you thoroughly informed of the latest guidelines. And it changes over time, so you must follow the latest webmaster guidelines.
How to update old blog posts for SEO? Start updating the meta and descriptions. Updating old blog posts to increase website traffic is a proven activity.
6. Improve LSI (Latent Semantic Indexing) Content
Latent Semantic Indexing (LSI) is a technique that helps Google understand exactly what a given keyword means. ‘Apple’ means ‘fruit’ and ‘a company’ as well. Improving LSI means that while you talk about the fruit apple, you must include keywords like ‘nutrients’, ‘health’, ‘eat’, etc., to let Google assess your keyword motive. If you are talking about Apple, include keywords such as ‘Phone Cover’, ‘iPad’, ‘Steve Jobs’, and ‘apps’ for a genuine Google assessment of your keyword.
Be ready with an SEO audit checklist for existing blog content.
7. Make the content quick and readable
To keep your readers engaged and let me scroll down the page, your content should be quick, scannable, and readable. Do you know how to make your content readable and scannable? The tips below help you make your page scannable and readable for your readers.
- Write short paragraphs
- Keep your sentences short
- Use headers and subheaders
- Use bullet points
- Use short catchy images
8. Check broken links to remove or replace them
There are many broken link checkers, which you can use to scan your blog for broken links. If there are such links, find them and remove or replace them with the right links. It will help you land your audience in the right place.
Benefits of removing or replacing the broken links
- Reduce the frustration for users
- Let your readers engage
- Improve your credibility and authority of your brand
- Boost your SEO and page rankings
9. Drive Social Traffic to the Post
Once you have updated a blog post, try to reshare it across all social media channels to attract new traffic. When re-sharing it, do not pretend it is a new post; instead, tell people that the post has been updated. This way, you will get some additional shares, traffic, and links. Improving the SEO rankings of old blog posts is easy if you are well-versed in these SEO strategies.
Many people ask “How to Revive an Old Blog Article for SEO,” but do not know the answer. Do you want to know how to improve the keyword rankings of old blog posts?
10. Edit Alt Tags
Google cannot read images, so webmasters and SEO experts use Alt Tags to help Google understand the page’s topic. Including keywords in your alt tags can be highly effective for improving organic rankings and driving more traffic. You can explore the Google Search Console to find out the popular terms that are currently driving impressions for a specific page before making any tweaks to the alt tags.
Editing alt tags is one of the main tips for updating old blog posts for SEO.
Conclusion: Improve the ranking of existing blog posts
Producing blog posts is always helpful for your digital marketing efforts. If the blogs are on the second or third pages, you can easily bring them to the first page by including the above-mentioned 10 SEO strategies. Bringing your blog posts to the first page doesn’t just mean improved traffic but also the overall branding of your company that you had dreamed of. For more suggestions, you should contact us at SEO Content India.
It has also been proven that improved traffic improves your website’s overall ranking. Bloggers should keep their blogs up to date to stay relevant in the industry. Blogs with outdated information are neither read nor liked by your readers. Even Google doesn’t like outdated websites, so keep your old blog posts fresh and up to date. So, improve the ranking of existing blog posts by keeping them updated.
If you need a PDF for on-page SEO techniques for existing blog articles, let us know. It will help you learn how to make old blog posts rank higher on Google.
