Do Social Bookmarking Activities have any Impact on SEO?
Prior to going deeper into it whether social bookmarking is helpful for SEO boost or not, let’s try to understand the social bookmarking concept itself. Social bookmarking can be easily defined through the contextual process that it is shareable bookmarking service which allows the websites to be bookmarked on the Web.
According to Dictionary.com: Social Bookmarking is the practice of saving bookmarked web pages to a public website as a way to share the links with other Internet users.
There are many social bookmarking sites, which website owners can use to promote their brands or products and services. Some of them are free, while some charge. Some free social bookmarking websites have paid option, which anyone can avail by choosing a premium accounts. It is obvious that premium accounts have more features than the free ones.
Importance of Social Bookmarking in SEO
Those web pages which are being bookmarked at social bookmarking sites are the ones considered to be of quality backlinks in the eyes of search engines. It must be noted here that high quality backlinks are required to improve the page rankings, domain authorities and most importantly fulfilling an important purpose of ranking of websites. Once you improve ranking, you will boost the traffic to your website through an organic traffic route which is bound to prove a successful step. Thus webmasters must keep the social bookmarking activities in their to-do lists.
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Engage People with the Social Bookmarking Sites
Social bookmarking sites always remain pivotal therefore they are helpful to improve rankings and also ascertain for the desired traffic of the specific websites concerned. But, you should know that the sites are not only to be published your articles. They are not helpful if you failed to engage your potential customers. Keep three tips in mind while you want to get most out of your social bookmarking activities.
#1. Engage the Potential Clients
You must engage your potential customers to the best extent possible so that they are augured to click to your posts which will finally land them into your website. Furthermore, you also need to discover your specified audience base for your content or people in a vertical market whose audience starts intersection with that of yours. Increased traffic also improves the ranking of a website.
#2. Involve Your Audiences
Start with asking questions to your potential customers or even try to coax them to make their queries and vice versa. Such interactivities will lead to involve audiences to the maximum extent possible. Let your target audiences reply to and also ascertain that you remain abreast of their replies so that you can add your points in them as and when required. Through engaging people, you will naturally get traffic into your website which will therefore lead to success.
#3. Be Informative, Not Promotional
You can also share relevant information through your social bookmarking sites. If you are able to present yourself informative through the medium of your website, your potential clients will search you. Thus, the possible chances of their engagement will go higher. Remember one important factor that being promotional is not always a good idea so you should keep such caveats into consideration.
Should One Use Social Bookmarking for SEO?
Changing of scenarios is reflected on multiple levels. Now it has already been confirmed through various sources that social bookmarking sites do generate traffic. They therefore build brands besides bringing sufficient improvement in SEO as well. Apart from a cost effective option, it does not require much time. Thus you avail the added advantage. If done properly with the help of skilled and professional team, use of social bookmarking sites as part of your online marketing campaign will surely pave the way for your lucrative outcomes.
Possible Cons of Social Bookmarking Activities
There are several possible drawbacks or cons of social book marking strategies too. You should also keep them in mind to ease your decision making while applying such strategies. Apart from increasing bounce rates, we might create links from low quality bookmark sites. According to SEJ, the more low-quality, non-relevant links you generate, the more red flags you’ll be waving for Penguin to come waddling in. That is how you will get negative popularity.
Some popular bookmarking websites to use by business
Being a website or a business owner, you cannot overlook benefits of reputed and known social bookmarking website. We have enlisted a few, which we are using for our clients and getting positive results. You can also use them, but make sure you have an elaborate profile supported by a backlink to your website.
With over 70 million users, Pinterest has become a major social bookmarking site to improve ranking and traffic of a website. According to Hello Society:
- 79% Pinterest users are female
- 58% use users use Pinterest on tablets
- 88% purchase a product they pinned
- 49% purchased 5 or more products they pinned
#2. Stumble Upon
StumbleUpon is one of the bigger social bookmarking sites available today. Users can bookmark their favorite posts by adding extra details so that their audience find the posts. Apart from traffic, you will also improve ranking of your website.
Search Engine People reveals that StumbleUpon drives more traffic than Reddit if the platform is used perfectly. Over 30 million people across the world are active on StumbleUpon on a monthly basis.
Reddit, the most powerful social bookmarking sites in the online world, has 10 and 12 million (approx.) unique visitors and over 100 million page views per month.
The US based social news aggregation, web content rating, and discussion website allows members to submit content in the form of links, text posts, and images to the website.
Acronym from “Digest of Internet Information, Groups and Other stuff”, Diigo is a US based social bookmarking website. It allows signed-up users to bookmark and tag Web pages to improve readership.
It is also a great source of traffic. By making the payment of certain amount, users can create premium accounts, which have many features than free accounts.
Slashdot is a popular social news website that has a number of traffic from all over the world. Originally billed itself as “News for Nerds. Stuff that Matters”, the social bookmarking site features news stories on a number of genre such as science, technology, and politics that are submitted and evaluated by website users and editors.
Social bookmarking sites are undoubtedly helpful to bring improvement in ranking and thus directly impact SEO strategies. The need of the hour is that you should ensure putting required efforts into it. Furthermore, you should have effective plans and placing strategies properly to ensure that posts in social bookmarking websites generate interest of your target audiences.
They will thereby bring traffic to your website thus leave positive impact. You must also ensure to plan a careful research before taking any step to use the social bookmarking sites. If you don’t do that, then chances are high that you might end up ruining your website’s ranking. That much of preparation is bound to add value that you seek for constant upward escalation.
Contact us now if you are looking for social bookmarking related services or social media marketing services. We have dedicated teams for each service we offer.