Image Optimization to Improve Organic Ranking
Have you ever thought what makes SEO so much enthralling for an online business operation? Deeper understanding of its causal relationship with website contents will make it easy for you to understand why both remain primary factors for you to reach at the zenith of success.
Your website content will remain meaningless or useless until it reaches to the targeted audience. And, do you have any strategic plan to ensure your contents reach to them. Once your contents reach to the target readers, you would like them to be read by millions of people unfailingly.
The proven fact is that most often texts turn boring even if they were written by the professionals who did extensive research to prepare compelling contents, and which they created creatively as well. Why such cases are witnessed that even creatively written contents often turn lackluster?
How to make your content interesting and readable in such scenario then? The most effective means in such condition is that you can rather add supportive images alongside contents. Such images will turn your content more vivid thus contribute to bring improvement in post’s ranking.
Image Optimization Tips for Search Engines
Do you know it that images and videos cannot be read by Google? Then, how can you let Google read your images to ascertain boost for the ranking improvement. We have enlisted the below tips, which will help you improve ranking quickly.
How to Let Google Read Your Images
Google can read ALT texts. So, you can add your relevant keywords in the alternate texts (ALT texts) and thus receive ample search engine ranking improvement thereafter. It is possible because Google bots find the alternate texts and consider it as a ranking factor. That is how ranking improvements are made possible.
1. Image Relevance
The image you use in a particular post should be relevant to the post when it comes to image optimization for SEO. If you are writing for a car manufacturing company and using images from a shoe manufacturing company, it will not help you get SEO benefits. So, make sure you use relevant images only. This is because, image relevancy is an important factor to not only get SEO boosts, but also to increase engagement and improve clients.
2. Reduce the Image Size
Reduce the image size to obtain the desired result. The larger your image size is, the longer it takes time to load a page, and therefore higher would be your bounce rate. Remember it that loading time and bounce rate are always important for UX and SEO. Can you afford to ignore such factors?
3. Use Keyword Based File Names
While saving your files, you must ensure giving them a new name which should be descriptive. Such planning would make it easier for search engines to find them. Don’t simply repeat the same words from the image name and alt text as the keyword variation is always necessary.
4. Use Original, High-Quality Images
According to SEJ: Stock images will not help you with your SEO strategies. This is because; the images are used by a number of people. Original images or images taken in-house through using a quality camera perform better in the search engines. You should focus on such elements by doing maximum exploration.
5. Avoid Copyrighted Images
Don’t use an image which has a copyright conflict. Use the images which are available in the free stock image sites or you have genuine license to use the particular one. Any ignorance of the law might land you into unnecessary difficulties on the later stage.
6. Add Captions
Through concise descriptions, you simply make it easy for your audiences to know what you are willing to convey to them. You might be well aware of this fact that caption texts’ visibility on a website page proves helpful in multiple ways including a genuine support in the rankings. You can use some of the same keywords from the image file name or alt attribute, but try to mix them up. Keyword varieties add more value as they prove helpful to improve search rankings.
7. Use responsive images
Responsive images are also essential for SEO as well. So, make sure you use only responsive images only. If not taken care of, the images might ruin the mobile experience and could increase your websites’ bounce rate.
In conclusion, SEO Content India experts stress that by adding images you not only serve your ranking purpose but also add more value into contents. What remains necessary to note in such case is that you must make selection of only relevant and properly optimized images. They will be helpful in supporting SEO strategies and thus bring drastic improvement in your website ranking.
Furthermore, they equally reduce website loading speed and thus control the bounce rate. That is how you avail dual benefit of proper use of the images selected to add with a particular content. And, at the same juncture you get your website noticed by every potential visitor.