google Florida update 2

Google confirmed the Google Florida Update 2 – Broad Core Algorithm Update

As Mr. Danny Sullivan of Google has confirmed about Google for updating its overall algorithm with an aim to a better understanding of search queries and webpages, the new update is going to bring a drastic transformation through ample improvement and for the assured satisfaction of the users. He further confirms that Google does it several times per year as a regular practice but “Google Florida Update 2” is a broad core update in the large scale which is believed to leave an impeccable impact.

Likewise, Moz reveals an elaborated perspective on it that ‘Google changes its search algorithm around 500–600 times each year.’ Although most such changes are minor and do not affect the websites, certain strategic transformations can’t be ruled out for a newer perspective of improvements. The search giant occasionally rolls out major algorithmic updates, including Panda Update, Penguin Update, which affect the search results in multiple ways, it is further stressed.

Know about the Google Florida Update 2

florida update a Broad Core Algorithm Update
                                                              Image Credit: SEJ

According to the information which has been made available on Search Engine Journal, the new Google Florida Update 2 is considered one of the biggest updates over the years. It is thus expected to impact on the greater extent. Most of the major Google updates in the past would have been aimed at the incorporation of something which propelled the changes like how the sites ranked and similar other perspectives.

The new update popular as Google Florida Update 2 is considered unique and worth noticing. According to the zest of this update, the search engine giant is not targeting any niche, activity or any particular signals. In fact, Google is not targeting anything through this broad core algorithm update but a broader perspective beforehand.

After Google’s Fred update, the Florida Update 2 is seen as one of the major updates.

Understanding about the Broad Core Update

Broad core updates are seen as the improvements to Google’s overall algorithms in order to better understand the search queries, users’ experiences and webpages amongst others. The major goal of all broad core updates is to improve user satisfaction by matching the search queries. Perhaps, nothing else could offer so much effective outcomes without considering Broad Core Update for a guaranteed betterment and for smooth operations.

How to fix them? Website owners mustn’t panic as Google has said that in the broad core updates, there is nothing to fix. Backlinks remain one of the highly important ranking factors in Google. And, it should be noted.

There is nothing to fix in this update, but the webmasters are advised to create high-quality links and user-centric SEO friendly content for their consistent goal fulfillment. From my analysis of the sites which lost rankings, I believe that Google wants to improve the relevance of contents and/or the links to search queries.


Google confirmed the Google Florida Update 2, a broad core algorithm update in its recent update and it is definitely going to have enough impact. Being a broad core algorithm update it doesn’t bring you at the catch22situation and therefore you need not worry if following the genuine paths. Last but not least, there is nothing to fix. So, webmasters and SEO experts shouldn’t get panicked from this update but the ardent need is to remain abreast of the potential changes due to update.

They should continue with the high-quality link building and undoubtedly, there shouldn’t be any compromise on creating quality contents. In addition, they should also understand that Google always wants to accurately match the search queries to the webpages and therefore ensure tremendous improvement in user satisfaction.

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