How to Give New Life to Your Already Published Contents
Writing useful, engaging & lead generating contents is really a hard nut to crack. Alike everything, your content too turns old with the time. Keeping your website contents or blogs updated as well as engaging should be your utmost priority. If you don’t update your contents with the time, you won’t be able to survive in today’s cutthroat competitive market. Old and boring contents would not only irritate your readers but also take your website out of the Google ranking perspective. There is an ardent need to remain abreast of such notable factors.
Most of you might have treasure of evergreen contents. If you are one of those having such rich contents, then you shouldn’t shy away from repurposing or rewriting your old yet highly resourceful quality contents to be reused for a genuine purpose. Such step of yours would yield positive outcomes. There are unaccountable benefits when you reuse old contents by doing little efforts to turn them new and to make them fresh once again for their effective usage.
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It takes little time to repurpose old contents which are already in usable shape to certain extent. Thus, it saves time and resources while you simply need to do an additional effort to refresh your contents before using them afresh. All you need to do is continue doing an additional research to include the latest developments in the particular subject dealt in and add the latest information. By doing so, you not only update such contents with a fresh input but also make them more effective, engaging, fresh and worthwhile to the best extent possible. You should be well aware of the required tips on how to rework on contents to turn them entirely new out of an old piece of content which could otherwise remain unused until repurposed.
Bring Old Blog Posts Back to Life
Experts associated with SEO Content India has been doing extensive efforts to make best use of the content resources which include even repurposing old contents that should must convey a strong message to the readers. This post sheds light on several such factors that also identify the evergreen contents you already have. Our experts entrust that you make the most out of the old contents.
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Here are some simple tips which are helpful to engage readers and coax them to fill in your online query box.
#1. Add some additional data
You already have an evergreen piece of content with you which is definitely an informative as well as engaging piece. You can make it more interesting through the addition of more useful stuffs for your readers after your research. An addition of the latest data and development on the specific topic would make the content more relevant. If you are success in doing so, you will definitely make it more useful for the readers to take interest in your content pieces. This way you not only engage your readers but also provide them one more reason to visit your website once again. Indeed you turn them loyal to visit your site over and again.
#2. Improve SEO on old posts
SEO activities have already witnessed drastic changes over the period of time, and so do they welcome newer transformations each passing of the day. To keep your posts SEO friendly and to turn them suitable for machines as well as human readers to get the best out of them, you must keep assessing recent content guidelines on SEO and update your contents accordingly. You must carry out all possible minor changes in titles, primary keywords, and/or add new keywords as and when required to enliven old contents. Once you update your posts as per recent developments on SEO industry, share your updated blog posts across all social media channels.
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#3. Include new links & Delete broken/dead links
Linking back to your old posts helps to increase the search engine rankings. So, find out the relevant blogs and interlink them as much as possible. On the other hand, remove the broken and dead links for good. Broken links not only affect your rankings but also create a negative user experience. Keep such important aftereffects into consideration. Therefore, you are advised to go through the old posts minutely and perform the desired changes by keeping in consideration all latest SEO guidelines.
#4. Edit and proofread the posts
Do you know that grammatical or factual errors literally demoralize your credibility and thus irritate the readers to presume for you a bad image? To remove all sorts of grammatical or factual errors from your content, you should hire a potentially reputed and professional content editing service company. Through doing so, you reach up to a right team to get your stuffs edited and proofread meticulously. Professional editors would go through the posts minutely. They take proper steps to find out all sorts of grammatical or factual errors and rectify them at the earliest.
#5. Make the content readable and actionable
Your content marketing strategies are futile until and unless you write readable and actionable content. Use simple English, break the paragraphs, use bullet points, highlight the important points, etc., so that they prove helpful for you make your posts readable and engage the readers to the best extent possible. Call To Action (CTA) button will help you to convert your readers into your paying customers.
Writing well-researched and high quality content is not enough until and unless you provide an updated and useful information to your readers. You must update your posts over the period of time to stay relevant in the industry and to get noticed by your potential target group. Keep editing and repurposing your previously written posts on regular intervals. The focus should also be on removing any outdated data from such posts so that your readers always find something new in the posts. Content rewriting service is equally helpful to remove outdated contents. Thus, you should keep decorating your website with fresh and well-researched contents which can appeal to each and every reader and your target customer base.