dofollow nofollow links

Both Do-Follow and No-Follow Backlinks are Mandatory

Have you ever thought about the most bristling factors pertaining to websites, in case you own one? The crux of the matter is that having a website is good but having the one which ranks incessantly in search engines is definitely very good. So, what steps do you think are most appropriate ones to escalate websites to sell themselves? To improve their rankings and to maintain attained rankings unfailingly for a longer duration, you need to develop the most suitable strategies.

Several SEO activities, including building high quality backlinks, are beforehand which you can use and explore for that added value you seek. Always focus on certain preliminary elements whenever building links for your website. So, the need of the hour is to understand the basic difference between do-follow links and no-follow links. Furthermore, you should also assess it that why you require both of them to keep your website stand ahead from the rest.

What is Do-Follow link?

dofollow backlinks

The term do-follow link had been introduced by Google in the year 2005. It was aimed at the dual purpose to improve search engine results as well as to reduce the search engine spam indexing cases. Do-follow links pass link juice to help improve page rankings in search engines. It happens due to contextual strategy of perusing the search engine crawlers to follow a particular link. Search engine crawlers thus continuously crawls the rest pages as well while they discover through the standard links. Such follow links are counted as the ‘votes’, forcing SEO link juice and to improve the page rank of the linked-to-sites. Experts consider them good strategies to bring drastic improvement in organic rankings as well as to pave the way for the page authority of the web pages concerned.

What is No-Follow link?

No-follow links are basically the pieces of information for search engine crawlers which caveat from crawling any particular link. It should be kept in mind that such links neither help to boost PageRank, nor to bring any improvement in a particular page placement in the SERPs. In addition, such links hardly seek any motivational support or love thus they are rather ignored.

In other contexts though, no-follow links do matter at several occasions. There are certain situations where you might deliberately require no-follows likes paid links, adverts, blog comments, links to bad sites, links to ads and et al. You need them on all those occasions while the aim is to get instantly noticed.

No-follow links don’t directly improve page ranks or organic rankings. It doesn’t mean that you should ignore them totally. Their contextual uses are always mandatory. You should thus understand that factor before declaring them useless. They create awareness, bring traffic, engage people and last but not the least they improve your website’s internal linking et al. It is also a proven fact that improved traffic boosts organic ranking.

Why do you require do-follow as well as no-follow links?

It is no denying of fact that do-follow links have more value than no-follow links. You shouldn’t though underestimate the power of no-follow links. You won’t be able to enjoy an organic traffic from Google if lack any of these link types. That is why keeping proper balance of both is mandatory.

If you are creating only do-follow links while ignore the no-follow links, then the chances are high that search engines and Google might consider that manipulative activity of yours. There are possibilities that they tag your links as spammy even though you didn’t do anything suspicious.

Is Do-Follow vs. No-Follow link ratio important?

Do-Follow vs. No-Follow link ratio

Don’t build links with this sole intention to let your website be noticed by the search engines only. Try to build organic (natural) links to your website instead. If you are focused on getting legitimate links to your website, you have nothing to worry about their ratios. In case you are creating links with certain intentions and they are deliberate to get noticed to improve rankings, then you have to constantly worry about being discovered and even penalized. However, it is a good practice to have both types of links. Although, we have heard debates on the ratios, we haven’t seen the numbers anywhere.


Whenever you create the links, you should ensure creating them naturally as much as possible. Never ever create the links with a deliberate aim to come into the notice of respective search engines. Natural links from authority websites would always prove helpful to improve page authority, domain authority and thus you will find a drastic improvement in search engine ranking. No-follow links are equally helpful in several ways. You should understand such factors as well.

Start creating links naturally, without thinking any further. One thing you can do while building links for your website is to get inbound links or to give the outbound links only to the authoritative websites.

We are hopeful that the information we have provided above is sufficient for you to understand the difference between do-follow and no-follow links, and why you need both in specific parameters. If you still have confusion or want to know more about it, do contact our experts now. Our team will try to clear all your confusions.


  1. Thanks for the article. We have to understand the difference between do-follow links and no-follow links. Both are required to maintain the ranking and achieve new milestones.

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