Over Optimization in SEO

Tactics to Escape the Over-Optimization Penalties

The famous saying that “too much of a good thing is a bad thing” always remains relevant, and thus it is a food for thought to think and rethink. The saying not only fits into real life scenarios but also for SEO strategies meant for the online business modules. SEO is definitely a good step to bring ample improvement in the website rankings for an assured brand building. Don’t forget this fact though that too much of it will equally lead to a case of over-optimization which can resultantly bring an unbearable harm as well. Whenever planning your SEO activities, you should keep this important factor into consideration. Ensure that SEO strategies are properly implemented and right in order. It can make big difference in business operations.

Search engine over-optimization can be defined as a process of creating too many SEO activities. Continuing such activities can ruin your website’s ability to rank at a certain point of time. It is logically understood that whenever any webmaster starts doing too many SEO improvements all at one go, it is obvious that Google will start assessing such things and thus question why a site is getting so many things at one time. Such monitoring brings into forefront the cases of over-optimization to rather cause harms instead of getting benefitted.

If you are keen that there shouldn’t be the creation of red flags for the Google bots, then you must work in a planned manner to keep your website at the natural route and thus help maintain its relevance. Make it an ultimate one through improving to provide best user experience. Having a bit knowledge of rules and regulations to maintaining carefulness will greatly prove beneficial to save the website from being penalized unnecessarily by Google for over-optimization.

Related: What is Fred Update and How to Avoid it

Top 5 Signs You’re Over-Optimizing Your Website

Avoid Over-Optimizing Your Website

SEO experts at our content agency in India have enlisted below the five key points which Google uses to determine whether a website is over-optimized for SEO and not meant for the readers.

1. Don’t optimize non-relevant keywords

Avoid optimizing the non-relevant keywords of your page. Even if you get ranked for a non-relevant keyword, you will indeed get more harmed than avail something good from it. It will happen due to increase in your bounce rate. People will start leaving your pages immediately once they realize that your contents weren’t what they had actually been looking for. You must also shun keyword cannibalization practice as it comes under the black hat SEO strategy. It therefore has maximum damaging chances.

Related: Know About EMD (Exact Match Domain) Penalty and its Consequences

2. Shun over-optimized content

While generating contents for your website, you must remain extra cautious to ensure that they are fresh, quality and natural contents prepared for your site. Get your contents written by professionals or experts because professionally written content boost organic ranking of websites. You can hire an editor to check your content and modify to suit the industry. Grammatically or factually incorrect content irritates readers.

Related: Benefits of outsourcing content editing service

3. Avoid Keyword-rich anchor text for internal links

Internal linking is very good SEO strategy for the websites. Remember it that any keyword-rich anchor text for internal links would be the red flag activity in the eyes of Google thus you should remain cautious. If you do this activity occasionally, then there are good chances that you obtain its SEO benefits. In case this practice is done excessively, then you will land yourself into a big problem. Apart from the internal linking steps, you must also link out to the high authority websites. It will definitely bring good improvement in your website credibility.

4. Keep link building speed in the check

Creating back links is a number one activity to improve website ranking. However, if you create too many backlinks in a little time frame then you come into the notice of search engines for a suspicious activity. Questions might arise in your mind that how many links are possibly the too many backlinks that have the chance to cause the possible harm. This question couldn’t be answered for perfect calculation from a genuine source yet. But, webmasters and experts believe that maximum number of links one should build in a day shouldn’t be more than 30-100 ranges. They must also depend on factors such as site’s authority, industry, audience or traffic level.

5. Maintain healthy link profile

A healthy link profile will have the links pointing to the deep internal pages as well as the Home Page. Links pointing to deep internal pages supports SEO, while links to the main navigation pages like “Contact Us,” “About Us,” or “Our Services” can create red flag for your website. Keep such factors into consideration.


If you consider various organic SEO strategies it is bound to help you avoid all sorts of over-optimization penalties. Resultantly, you can have ample improvement in your position in the SERPs. Organic SEO strategies comprise of the high quality contents, natural backlinks and last but not the least an improved user experience. Write blogs consistently and generate internal and external links, which improves authenticity, engagement and branding.

Always try to get backlinks from high authority websites to consider them only if you want to link out to others. It will prove beneficial as well as worthy without causing any harm to your site. Remain abreast of such things and also maintain SEO strategies in such manner that no way your site faces any over-optimization penalty. It is mandatory to keep the websites right in order with required boost.

Contact us now to know more about it and how to avoid. You can also call or email us.

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